Digital Marketing Manager

3 days ago


Brampton, Canada Modern Air Filter Corporation Full time

Modern Air Filter Corporation is a manufacturer of air filtration products located in Brampton Ontario.

**Digital Marketing Job Requirements and Responsibilities**:

- Designs build and maintain our social media presence.
- Design brochures, manuals, and products spec sheets
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.

This position is for full-time work hours working 35-40 hours per week.

**Digital Marketing Qualifications / Skills**:

- Ability to design marketing materials
- Ability to use 2D/3D drawing software
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate



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