Social Media Manager

3 months ago

Toronto, Canada Corus Entertainment Full time

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
Our culture and our people are what make us, US.
**We have a passion to connect with the world around us**: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.
Ready to join US?
**Division**: Marketing and Communications
**Work Status**: Maternity Replacement ( 1 year)
**Location**: Toronto, ON (Hybrid)
**About the Role**:
Reporting to the Director of Audience Development, you will develop best-in-class, data-driven social media strategies and campaigns (across paid, owned and earned) for our priority programs and brands. You’ll also work closely with our sales team on monetization opportunities, and our so.da production and digital teams on creating evergreen and branded content.
**You will contribute by**:

- Manage the content creation output across assigned channels working closely with other stakeholders.
- Manage content strategy for portfolio across Facebook, Twitter, Instagram and TikTok and additional identified emerging platforms.
- Oversee the follower-growth campaigns for the portfolio in strategy, design, output and budget.
- Perform research on current benchmark trends, audience preferences and conduct social media audits at regular intervals to support a consistent optimization strategy and to inform content creation.
- Manage communication, strategy, design, execution and budget for any external production outputs across portfolio.
- Oversee Strategists, Community Managers, and Content Creators, providing ongoing coaching & development.
- Manage relationships of social media team with stakeholder departments and key social platform representatives, ensuring streamlined workflows and positive relations.
- Manage advertising, client budget allocations, overseeing the Social Strategists’ management of allocated marketing and agile budgets.
- Research, develop and produce unique and creative ideas for social sales executions.
- Provide an exceptional level of internal and external client service as it relates to branded content.
- Contribute to thought leadership opportunities with our managed services business and business development opportunities.
- Oversee all branded content post-reporting, insights, key learnings, delivered to client as it related to social & portfolio.
- Participate in and lead brainstorms and pitch sessions for marketing initiatives, evergreen opportunities and client proposals.

**Skills and experience you will bring**:

- A minimum of 4-5 years’ experience managing large social audiences and driving social performance.
- Demonstrated expertise in data-driven social media strategy and execution.
- Strong interpersonal and people leadership skills. Must be able to work collaboratively with internal and external stakeholders.
- Exceptional thought leadership - can rally several stakeholders around an idea and see it through from inception to execution.
- In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
- Experience in social media planning / buying across paid, earned, and owned channels.
- Experience in content creation, optimization and adaptation in nimble industry or space.
- Deep understanding of social data, digital and social analytics, and a 10,000 ft view of the social landscape.
- Previous experience with paid social, including branded content.
- Strong communication skills with businesses and consumers.
- Strategic thinker with good business acumen and strong long-term planner.
- Ability to react quickly and with a sense of urgency & time management.

**Application Deadline**: September 5th, 2024
Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.
We want our workforce to reflect the full diversity of communities across Canada.
- No phone calls please. Only those selected for an interview will be contacted.

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