Product Marketing Specialist

1 month ago

Montréal QC HA T, Canada Explorance Full time

Join a Montreal headquartered company that helps organizations around the world create a personalized journey of impact and fulfillment for their people. Explorance offers innovative Feedback Analytics solutions because we believe that each experience matters.

In this role, you will contribute to developing and executing campaigns to support product launches and effectively communicate the value of Explorance solutions to our target audiences through compelling messaging, content writing, and go-to-market (GTM) enablement.

**What you will do as our new Product Marketing Specialist**
- Develop a deep understanding of buyer and user pain points as well as Explorance's solutions
- Conduct and consolidate buyer and competitor research to gather insights, maintain updated industry knowledge, and share findings regularly with Product, Sales, and Marketing teams.
- Build market-facing assets that communicate the value and benefits of Explorance solutions to our target audience
- Align with the GTM teams' needs by gathering feedback on assets and campaign initiatives
- Develop creative campaigns, messaging, and assets around features, functionality, and new innovations
- Own the planning and execution of the GTM strategy for product launches through cross-functional collaboration with the Product, Sales, and Marketing

**What you will bring to the role**
- Exceptional writing skills in English, French a plus
- Knowledge of marketing and/or product marketing writing methodologies and strategies
- Knowledge of how to optimize written content for both consistencies of message and SEO
- Ability to thrive in a team-oriented environment and flexible enough to respond to changing needs
- Obsessive attention to details and excellent communication skills
- Able to work collaborate cross-functionally and carry out tasks independently
- Degree in English, marketing, communication or equivalent
- 1-2 years of marketing experience - content marketing or product marketing preferred
- Strong organizational, planning, and project management skills
- Strong editing and proofreading skills

**Nice to Have**
- Technical writing experience
- Experience with HubSpot and Salesforce
- Graphic design experience
- Experience in B2B SaaS company
- Professional-level writing in French

**Other Requirements**
- At Explorance, we take inclusion to heart and live it each day. We put the ‘human’ first in everything we do and take pride in our authenticity and culture of inclusion. We therefore encourage persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability or other applicable legally protected characteristics to apply. We make employment-related decisions without regard to any of these characteristics. And to ensure a safe workspace for all our employees, all employment is contingent upon receipt of a satisfactory background and reference check._

**About Explorance**

Explorance empowers organizations with next-generation feedback analytics to accelerate the insight-to-action cycle, encouraging the philosophy of “Feedback for the brave” to drive purpose, impact, and growth.
Bringing 20 years of expertise, Explorance, a member of the World Economic Forum and a trusted partner for 35% of Fortune 100 companies and 25% of the world’s top higher education institutions, has influenced over 25 million individuals with award-winning solutions like Blue, Metrics That Matter, and MLY.
Consistently among the top employers by the Great Places to Work Institute®, Explorance, a Brandon Hall AI award winner, is also a two-time Global Leader in the 360-degree feedback market by Fortune Business Insights.

Rejoignez une entreprise basée à Montréal qui aide les organisations du monde entier à créer un parcours personnalisé d'impact et d'épanouissement pour leurs employés. Explorance offre des solutions innovantes d'analyse des retours d'expérience, car nous croyons que chaque expérience compte.

Dans ce rôle, vous contribuerez à l'élaboration et à l'exécution de campagnes visant à soutenir les lancements de produits et à communiquer efficacement la valeur des solutions Explorance à nos publics cibles par le biais de messages convaincants, de la rédaction de contenu et de la mise en marché (GTM).

**Ce que vous ferez en tant que nouveau spécialiste en marketing produit**
- Développer une compréhension approfondie des points faibles des acheteurs et des utilisateurs ainsi que des solutions d'Explorance
- Mener et consolider des recherches sur les acheteurs et les concurrents pour recueillir des informations, maintenir à jour les connaissances du secteur et partager régulièrement les résultats avec les équipes Produit, Ventes et Marketing.
- Créer des actifs destinés au marché qui communiquent la valeur et les avantages des solutions Explorance à notre public cible
- S'aligner sur les besoins des équipes GTM en recueillant des commentaires sur les actifs et le

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