Assistant Trade Marketing Manager

4 months ago

Mississauga, Canada Kao Corporation Full time

**The role**:
We are looking for creative, entrepreneurial professionals with a growth mindset who would like to be part of a dynamic growing company to consider the following assignment as Assistant Trade Marketing Manager. **This is a fixed term contract expected to last 18 months.**

Reporting to the Senior Trade Marketing Manager, the Assistant Trade Marketing Manager will provide support in the development and implementation of trade strategies and omni-channel programs to promote our Canadian portfolio of brands at the retail level to increase conversion.

The Assistant Trade Marketing Manager will collaborate cross functionally with internal and agency partners to accelerate sales and create value to our retail partners by executing activations to increase shopper conversion at the point of sale and in the pre-shop planning stage.

A significant aspect of this role involves merchandising and optimizing our product pages on retailer e-commerce channels, including managing product descriptions, content, images, and store fronts. Your suitability for this position is heightened if you have experience with Amazon Vendor Central and other retailer vendor portals.

**What you will do**:

- Collaborate with cross-functional teams, such as sales and marketing, to align trade efforts with brand and sales strategy and achieve business objectives.
- Coordinate and manage various trade and ecommerce creative content with internal Creative Services team, ensuring that they are executed on time and aligned with the overall brand guidelines.
- Work closely with internal teams and retail partners to help complete and maintain product listing forms, content, copy and images for all Canadian retail accounts.
- Collaborate with agency partner & internal teams to enhance and maintain various SEO and SEM aspects of our consumer care brands presence on ecommerce channels, including optimized product pages (titles, content, images), collecting, syndicating, and monitoring ratings and reviews, managing Amazon search and storefronts.
- Track and analyze key performance indicators related to SEO and SEM and overall Amazon performance to evaluate effectiveness of marketing efforts and identify areas for improvement.
- Maintain GS1 CANADA data for participating retail partners, acting as the key point of contact, knowledge, and execution corporately.
- Responsible for maintaining internal sales support documents; including the retail master matrix, annual price lists and playbooks.
- Lead the creation of fact sheets and colour sell sheets in support of display and on-pack activity.
- Participate and attend meetings, field visits and training programs as requested.
- Assist the trade and sales teams, as needed with various ad hoc tasks, which can include product sample orders, annual sales meeting preparation and execution, customer presentation prep, etc.

**What you will need**:

- Undergraduate degree in business, marketing, or a related field
- 1-2 Years experience in related Trade, Digital or Marketing role
- Bilingual (English and French) considered an asset
- Experience in the Canadian CPG/FMCG industry is strongly preferred
- A strong understanding of Shopper/Trade Marketing
- A strong understanding of SEO and SEM principles and best practices
- Good knowledge of e-commerce and Brick and Mortar store environment and understanding of the elements that trigger the conversion of shoppers at the POS.
- Experience working with Vendor Central, retailer and GS1 platforms is an asset
- Strong attention to detail, organized, self-motivated, solutions-oriented, creative, and resourceful
- Ability to manage multiple projects simultaneously.
- Agility to manage change and ambiguity in an evolving, fast-paced environment.
- Excellent written and verbal communication, and visual storytelling (presentation) skills
- Collaborative team player, adept at working with others towards shared objectives
- Proficient in Microsoft (Word, Excel, Power Point, Outlook, Teams)

A reasonable salary range is: $60,000 - $80,000.

**How we work**: Having been selected among the World´s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

**What we offer**: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

EOE, including disability/vets

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