Growth Lead, Growth

6 months ago

Toronto, Canada Float Financial Solutions Inc. Full time

**About Float**

Float is one of Canada’s fastest growing companies and Top Startups, serving Canadian businesses with our innovative smart corporate card and spend management solution. Float’s team is customer-obsessed, passionate, vibrant, and entrepreneurial, and includes executives from Uber, Shopify, Ritual, and many other incredible tech companies

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts, feedback, and differing opinions so we can continue to improve. We do our best to keep our decision making decentralized so that all team members contribute.

**Our product**

Float empowers companies and teams with smart financial products, helping them achieve their most ambitious goals. We’re making finance more accessible and saving companies and their teams time and money, while disrupting the multi-trillion dollar global B2B finance industry. Backed by some of the best venture capital investors in the world, including Tiger Global, Golden Ventures, and Susa Ventures, we’re looking for pioneers to help us achieve our vision.

**About the Growth Lead, Growth & Emerging Products role**

We’re looking for an outstandingly tenacious, innovative, and relentless Growth Lead to join Float; a team that’s building the best corporate card and spend management platform in Canada. In this role, you will have the opportunity to have a major impact on Float’s future footprint; constantly innovating, driving improvement, efficiency, and scalability across our customer’s lifecycle stages and Float’s key success metrics.

**As the Growth Lead, Growth & Emerging Products at Float**
- You’ll work directly within our Growth and Emerging Products Team to drive mission-critical, cross-functional projects across the organization.
- Conduct thorough market research to identify emerging trends and opportunities for growth within our products, business model, or go-to-market (GTM) tactics.
- You'll own our entire PLG customer acquisition, activation, and expansion strategies and work closely with Marketing, Sales, Customer Success, and Engineering to drive efficiency and scale across our customer lifecycle stages; building a repeatable PLG motion and playbook for our self-serve customers.
- Own Self-Serve onboarding targets and run growth hacking initiatives to improve time-to-onboard and time-to-first-spend.
- Drive pipeline for our self-serve product. You'll run campaigns and experiments across multiple channels to hit aggressive pipeline targets.
- Experiment with Total Payment Volume (TPV) growth strategies within recently activated and mature accounts on Float. Create growth loops to cross/up-sell Products within the existing customer base.
- Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward.
- Move beyond typical B2B marketing playbooks to unlock scale and ROI.

**Requirements**:
**You’ll be great in this role if**:

- **You’ve got the experience. **To be successful in this role, we’re looking for 7-10+ years of experience in growth within the fastest-growing B2B SaaS startups. You’ve built out and scaled onboarding, activation, and expansion strategies through Product. You’ve managed multiple customer lifecycle stages autonomously. You also have:

- Experience in developing Growth strategies from 0 to 1 and growing them to scale.
- Experience in iterative/agile development and working with engineering teams directly.
- Experience operating against consumption-based revenue models and owning revenue targets.
- The ability to build systems. You know how to leverage existing growth systems and leverage them to build out a new system.
- **You have a hacker's mentality.** You obsess over finding innovative ways to hit goals - even when the conventional wisdom says you're wrong. You’re constantly seeking new ways to push boundaries and drive progress, and you’re excited to drive change and shape the future of our organization.
- **You’re comfortable with ambiguity. **You know where we need to go, but recognize there won't always be a straight path to get there. You’re scrappy and enjoy finding creative ways to work through obstacles.
- **You’re an owner. **You take complete ownership and accountability of delivery and outcomes. As the pipeline owner, you'll have the opportunity to showcase your independence, initiative, and resourcefulness to hit and exceed your goals. You thrive in an environment that values self-direction and empowers you to take ownership of your work.
- **You are an exceptional communicator. **You effortlessly connect with any team in an org, especially Sales, Marketing, and Engineering. You possess astute influencing skills, and you have the ability to bring multiple stakeholders together and problem-solve between various groups. You a

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