Director, Marketing

2 months ago

Vancouver, Canada Fraser Academy Full time

Position Profile
About Fraser Academy
Fraser Academy Association (FA) was founded to serve a vital community need. Since 1982, it has become recognized as a leader in North America by leveling the playing field for students with dyslexia, primarily as an independent school (Fraser Academy). Today, FA has expanded its impact through an Outreach and Training Centre (FAx) reaching across BC, Canada and the world. Leading a pioneering initiative to establish Canada’s first Centre for Dyslexia, it is now on an exciting journey to deepen its commitment to the community.
We serve a gap in the system where approximately 20% of the student population is under-served by mainstream education. The ripple impact of our programming also adds great social value. While people with dyslexia have skills and strengths that are in demand in the 21st century, when unsupported, they are vulnerable to social and emotional risks such as mental health issues, substance abuse, homelessness, higher drop-out rates, and poverty/underemployment.
**Position Summary**:
Reporting to the Chief Advancement Officer (CAO), and with accountability to the Chief Executive Officer (CEO) and Head of School (“HS”), the Director, Marketing & Communications (DMC) is responsible for the development and execution of a marketing, public relations and communications program that supports strategic priorities and desired outcomes. The DMC provides leadership, strategic vision and direction to a small team of marketing and communications professionals who are integral to serving our programming and helping drive philanthropy, fee-based revenue, community impact and support. The DMC is a key partner to FA’s leadership to support our deeper community expansion by promoting the organization’s meaningful vision of Changing Destiny by Changing Minds. Through building awareness locally, nationally and globally, this role is key to elevating the FA brand while helping lead the initiative to establish Canada’s first Centre for Dyslexia.
**Position Type**: Permanent, Full-Time (1.0), Exempt
**Reports To**: Chief Advancement Officer

**Responsibilities**:
Develops, leads, and executes an integrated, comprehensive strategic marketing, communications, and public relations plan to serve organizational priorities/goals and enhance brand value.
Uses research, analytics, and metrics with KPIs to evaluate program impact, success, and inform strategy staying abreast of trends/best practices, keeping CAO, CEO, HS and other leaders (e.g. Director Enrolment) briefed appropriately.
Engages, and sets up for success, the CEO and HS as lead strategists and ambassadors, and other FA leaders, in communication and marketing activities, including coaching on social media use to support the brand.
Leads, mentors and motivates a marketing and communications (MarCom) team to be high-performing, including collaborative, and that:
is creative and innovative in its approach to position FA, the Centre and their programs as leaders/ing in education, dyslexia and society;
executes across multiple communications channels, including print and digital media, speeches, presentations, newsletters, publications, brochures, media releases, proposal development, video, case statements, campaign materials, mass and individual communications;
employs (and documents) efficient operational processes, knowledge and competency to best meet the needs of FA and the Centre.
Responsible for performance goals/management and supporting career development of the MarCom team, which (currently) includes the Communications Coordinator and Marketing & Communications Officer.
Chief writer, content creator and editor on key institutional marketing and communications materials while supporting the team in their writing, editing etc.
Responsible for day to day operations, and developing and managing the marketing and communications budget, with proper oversight of expenditures.
Ensures highly effective project management of initiatives (and associated deliverables), including personnel, resources, time and budget.
Responsible for the achievement of the goals and objectives of the marketing & communications plan. Ensures that evaluation systems for measurement and best practices are employed.
Implements and evaluates integrated internal and external marketing and communications plans to serve all program pillars, functions and goals of FA and the Centre (including Advancement and external relations activities).
Develops, and maintains an organizational crisis communications plan and team, including clear protocols and accountabilities.
Manages relationships with external vendors and consultants (marketing consultant, graphic designer, media relations, videographers, etc.)
Develops and delegates the deployment, at the tactical level, of all print and digital marketing strategies, communications, and public relations activities, including design, website, social media, advertising.
Oversees the development (conten

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