Marketing Manager

2 months ago


Mississauga, Canada BizTech College Full time

BizTech College is looking for an experienced Marketing manager with strong emphasis on ‘Content Writing & Social Media Coordinator’ of digital marketing in the Canadian Education Sector, who will be responsible for developing and execute integrated marketing campaigns for producing quality leads of admissions and corporate training business.

**MAJOR DUTIES AND RESPONSIBILITES**:

- Must have content writing expertise for Blogs & social media.
- Responsible for creating digital content for websites, social media, blogs, newspapers etc.
- Must have strong knowledge of SEO and Analytics platforms.
- Should be able to use creative platforms for social media.
- Strong knowledge of digital marketing using Google Ads and other social media platforms like - Facebook, LinkedIn, Instagram, etc.
- Experience of working with local radio, TV, newspaper, and advertising agencies to attract innovative and cost-effective solutions for lead generation and corporate branding.
- Knowledge of how to create digital flyers, banners, and other promotional materials.
- Coordinate and work closely with the admission team and organize recruitment events such as info sessions, webinars etc.
- Must be aware of preparing monthly analytics and admissions reports and additional customized reports.
- Should assist in budgeting and managing billing and marketing expense tasks as required.
- Work with Corporate Sales Department to generate leads, fix appointments and facilitate in writing customized proposals.
- Teaching experience will be a great asset
- Other duties as assigned.

**REQUIRED QUALIFICATIONS**:

- Minimum four (4) year degree in Marketing, Advertising or Communications.
- Experience in managing PPC Google ads, and with social media platforms.
- Excellent written and verbal communication skills.
- Strong experience in Microsoft Office and Google Suite Tools such google sheets, Microsoft Excel, PowerPoint etc.
- Strong knowledge in graphic design tools such as Adobe Suite, Canva etc.
- Should be able to multi-task & meet deadlines.
- Strong analytic and reporting skills.
- Experience with content management systems (e.g., WordPress) and common plugins is an asset.

**JOB TYPE**:Full-time

**EXPERIENCE**:
Minimum of 5 years of full-time relevant work experience.

**Salary**: $44,617.78-$118,702.07 per year

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- MISSISSAUGA, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location



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