Marketing Manager

2 weeks ago

Mississauga, Canada Red Swan Pizza Full time

Swan Pizza Limited operates pizza restaurant franchise system under trade name "Red Swan Pizza". We are the new standard for pizza with 120+ locations all over Canada. Fresh and diverse meals that blow away your expectations made from innovative recipes with quality ingredients.

At Red Swan Pizza, you will help us carry out our mission to satisfy customer cravings by creating and serving a wide variety of deliciously different pizzas with quick service, quality ingredients, reasonable prices, and unbeatable value.

**Position Summary**:
Reporting to the CEO, the Marketing Manager is responsible to create and execute marketing plans that drive sales and increase brand and category awareness for the company.

Key components of this position include coordinating the execution of all marketing projects, scheduling brand photo-shoots, performing analysis and competitor insights, compiling report metrics for all marketing functions, developing integrated campaigns, and improving marketing results. The Marketing Manager will be involved with the day-to-day marketing activities and help to execute the long-term marketing strategy for the company.

**Essentials Functions**
- Develop the overall marketing strategy to achieve sales targets, and work within that strategy according to analytical findings.
- Develop and implement new initiatives to drive brand visibility, sales, and gain market share.
- Communicates with customers /partners to understand their needs.
- Responsible for utilizing our business partners like Coke, Red Bull to work on collaborative marketing programs.
- Manage and coordinate the day-to-day execution of all marketing initiatives and activities.
- Plan, develop, and implement of all the brand’s marketing strategies, and marketing communication, both internal and external and measuring overall success
- Work with team members and coordinate with other departments in the company to achieve marketing goals and successfully execute marketing initiatives.
- Produce marketing reports and provide actionable insights.
- Manage annual marketing budgets and expenses by monitoring each campaign and initiative against proposed budget.
- Ensure campaigns and other marketing initiatives meet marketing objectives by analyzing results and reporting on findings.
- Observes and analyses new trends and competitive activities to seek out innovative ways to build the brands.
- Ensure critical timelines are met and teams are kept updated and informed; respond to internal demands for marketing material and information.
- Coordinate and plan brand video/photo-shoots with both internal and external team members, including selecting dates, location, talent, etc.
- Create and manage digital advertisements, including the development and execution of Google, Meta and Streaming media service ads.
- This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

**Knowledge / Skills / Abilities**
- Bachelor’s degree in marketing, Business Administration, or a similar program
- 3+ years of marketing experience
- Experience in graphic design
- Experience working with traditional media and Meta, and Google
- Experience with managing digital media; knowledgeable with digital marketing principles and techniques including AdWords, SEO, organic search and all aspects of social media.
- Comfortable with data, metrics, and analytics; proven ability to examine and interpret data into actionable insights.
- An energetic, positive attitude with strong work ethic and professional maturity
- Ability to manage simultaneous projects with multiple deadlines and a high degree of organization and time management skills is essential, strong drive for accuracy and flawless execution.
- Ability to be proactive and anticipate job requirements; takes ownership of tasks and consistent follow through.
- Assists in ensuring that media plans and budgets are maintained.
- Keeps track of business and industry competitive trends and offerings and keeps team informed.
- Must have a valid Ontario drivers license, and be able to travel domestically & internationally (if required).

If you are a creative thinker with a passion for marketing, we would love to hear from you. Join our team and help us take our brand to new heights

**Salary**: $60,000.00-$90,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- English (preferred)

Ability to Commute:

- Mississauga, ON L5N 2V8 (required)

Ability to Relocate:

- Mississauga, ON L5N 2V8: Relocate before starting work (required)

Work Location: In person

Expected start date: 2024-04-01

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