Marketing Manager

2 weeks ago

Mississauga, Canada Gino's Pizza Full time

Gino’s Pizza head office is seeking a passionate and skilled Marketing Manager to build and grow our digital marketing presence, create and manage social media content, track and share results of ad campaigns, brainstorm profit-generating ideas, as well as being a knowledgeable resource for the organization on digital marketing industry trends.

**Roles and Responsibilities**
- Manage the digital marketing to expand reach and drive a sustainable revenue channel for the organization.
- Maintain an eye on lowest CPL and maximum lead generation through digital marketing
- Monitor and analyze live Google/FB ad campaigns and recommend areas needing attention for improvement and areas of opportunity. Communicate to campaign managers both internal and external.
- Manage online marketing platform, HubSpot & website
- Plan and coordinate food photo shoots, and support with the social media campaign execution
- Design social media content calendars
- Coordinate Press Release and manage PR collaboration projects
- Focus on growing brand awareness, customer engagement & social presence
- Oversee social media campaigns and day-to-day activities
- Build an online community via Facebook, Instagram, Linked In & Twitter
- Gather social media analytics across platforms & create systematic reports
- Create event invitations, e-blasts & collect all data both from internal and external parties
- Refresh outdated content & create new ideas/designs
- Draft templates to use in 1:1 new customer communication
- Respond to customer queries on social media within 24 hours
- Lead new content marketing efforts
- Other tasks assigned by the direct manager
- Create the marketing strategy, develop a robust marketing calendar, and manage all asset creation and campaign execution with the creative team.
- Seek out partnerships and other opportunities to promote our brand.
- Define market segments, target markets, and brand positioning.
- Create and execute marketing campaigns
- Maintain and update influencer databases, strengthen influencer relationships, and drive influencer partnerships.
- Monitor and analyze the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns, website and social media traffic.
- Report on reach, conversion and ROI data for each marketing initiative and come prepared with actionable insights.
- Develop and implement brand strategy to achieve engagement, sales, and profit targets.
- Conduct consumer and market research where applicable.

**Skills and Qualifications**
- University degree or College Diploma preferably focused on Sales or Marketing
- Prior Digital Marketing experience and knowledge of fundamentals
- Demonstrated experience and knowledge in SEO
- Basic design experience in Adobe
- Copy writing skills
- Creative mindset
- Strong project management, communication and organization skills
- Excellent analytical and problem-solving skills, team player with a willingness to learn
- Organized, driven, positive, and hard working.
- Excellent knowledge of Microsoft Office
- Strong research and analytical skills, ability to search, review and analyze relevant information from various sources.
- Ability to be highly productive in a remote work environment.
- Knowledge of HubSpot Marketing and Sales platform
- Collecting and analyzing data, identifying trends, and implementing current and best practices to achieve maximum return on investment for paid & search campaigns
- Create content for products and services with optimization in mind for search engines.
- Define and outline new ways to promote products and services
- Managing, monitoring, and tracking campaigns for performance and effectiveness
- Researching and strategizing keyword discovery, expansion, and optimization to increase copy performance across digital platforms
- Address and recommend changes to digital architecture, content, and more to improve SEO keyword positioning
- Participating in brand strategy building through measurable metrics
- Ability to understand customer and brand objectives to create content writing that will engage audience

Pay: $55,000.00-$75,000.00 per year

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday

**Experience**:

- Marketing: 1 year (required)

Willingness to travel:

- 50% (preferred)

Work Location: In person

Application deadline: 2024-05-05

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