Marketing Manager

3 weeks ago

Mississauga, Canada Mandrake Full time

Our client, a leading manufacturer of industrial equipment, is looking to hire a dynamic Marketing Manager to design and implement strategic marketing plans to drive brand awareness and maximize revenue for their portfolio of industrial equipment products. The Marketing Manager will lead a team of 2 direct reports.


Key Responsibilities:

  • Lead the development of comprehensive marketing strategies to promote products, increase brand visibility, and drive customer acquisition/expansion
  • Lead digital marketing and website strategy, focusing on lead generation and support tools for distributor network
  • Develop and maintain strong relationships with sales and other stakeholders to drive brand collaborations and develop website content, social media campaigns, and trade show promotional materials
  • Manage and optimize online presence, including , Google, and other channels
  • Manage the relationship and activities of 3rd Party Marketing Agencies
  • Monitor and analyze marketing performance metrics, including website traffic, conversion rates, and campaign ROI, to identify areas for improvement and optimize marketing efforts
  • Manage marketing budgets effectively and allocate resources strategically to achieve marketing objectives within allocated budgets
  • Stay updated with industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge


Personal Qualities:

  • High energy self-starter who thrives with ownership and accountability
  • Excellent communication skills, as you will need to work with people of all abilities and levels within the business
  • Flexibility and willingness to learn, as you will be required to understand and evaluate many new concepts and technologies
  • Highly organized with strong project management skills
  • Strong interpersonal skills, a consensus builder, and cross-functional collaborator


Education & Qualifications:

  • Bachelor's Degree in Marketing, Business, or strong work experience in a related field
  • 5-7 years of progressive experience in marketing
  • Proven track record in developing and executing successful marketing strategies that drive revenue growth
  • Experience with marketing automation tools, CRM and CMS systems, collaboration tools, Google Analytics and Google Adwords
  • Digital Marketing skills and experience, including SEO, PPC, social media, and email marketing
  • Excellent communication skills, both written and verbal, with the ability to present ideas and strategies effectively.
  • Creative thinker with a strategic mindset and the ability to identify innovative marketing opportunities
  • Ability to manage multiple projects simultaneously and meet deadlines

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