Intermediate Specialist, Digital Marketing

3 weeks ago

Ottawa, Canada University of Ottawa Full time

Job Type:
Employee

Duration in Months (for fixed-term jobs):
12

Job Family:
Digital Marketing

of Open Positions:
1

Faculty/Service - Department:
Strategic Initiatives

Campus:
Vanier Hall

Union Affiliation:
SSUO

Date Posted:
May 11, 2023

Closing Date:
May 22, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Hours per week:
35

Salary Grade:
SSUO Grade 10

Salary Range:
$75,743.00 - $95,678.00

About Information Technology:
Information Technology is a dynamic and collaborative environment. We are focused on prioritizing and optimizing technological investments that facilitate the best student experience, as well as the activities of faculty, researchers and staff. Our greatest strength are the people working with us. People like you, professionals eager to flex their intellectual muscle and achieve new heights in their career. Working here gives you access to a great IT environment, rich with a diverse range of platforms, products, and services. This is a place where innovative ideas are welcome.

In a nutshell: working here is challenging and rewarding. It’ll bring out the best of you. We want people that have the drive to advance IT in higher education. We have the technologies to keep your inner fires burning, and benefits that can help you sustain a better lifestyle. And all this minutes away from gyms, the Byward Market, downtown, and the Rideau Canal at lunch time for runners and skaters.

Position Purpose

Reporting to the Manager, Strategic Initiatives, the incumbent designs and implements innovative digital communication strategies to optimize the visibility of the service on various communication channels, including senior-level governance, Web and social media. Provides expert advice to members of the service with regards to writing and presenting content to ensure that it is of high quality and complies with relevant policies and procedures. Responsible for the operational processes related to managing the service’s websites. Provides expert change management and communications advice to IT project managers in support of university-wide projects. Supports the Chief Information Officer, Deputy Chief Information Officer and IT Executive members in leadership communications having high impact on the culture and adoption rates of strategic initiatives across the University.

In this role you will:

- Design and implement innovative digital communication strategies to ensure that the business objectives are met through the design and content of digital products, meeting high quality standards and developed in optimized formats.
- Provide expert advice with regards to writing key messages for presentations and other communication material. Recommend strategic and targeted various media and channels as a marketing and communication tools to optimize use of new technology. Anticipate and plan for impacts of IT changes for various audiences.
- Create change management strategies to support optimal change adherence, foster a user-centric environment and maximize productivity gains for users.
- Generate narratives for strategic initiatives influence and have a direct impact on the audience’s willingness to embrace upcoming changes, and drive employee engagement. Develop content for the CIO and executive team to support change management of critical IT initiatives and employee engagement.
- Create innovative approaches to present content to generate interest and engagement using multimedia tools and new technologies.

What you will bring:

- Bachelor’s degree in communication or related field, or an equivalent combination of education and work experience.
- At least five (5) years of experience in a similar role.
- Writing, editing and proofreading skills.
- Experience adapting content for different audiences.
- Strong interpersonal and communication skills.
- Experience and high comfort level in a number of digital platforms, software, and channels: social media channels, Microsoft software, Windows/Mac, multimedia platforms.
- Ability to translate complex technology concepts into business language to convey meaning effectively.
- Experience in creating and managing websites; content management systems; user interface design; web accessibility.
- Experience creating and executing digital communications strategies.
- Experience creating and implementing social media plans.
- In-depth understanding of IT initiatives and their potential impacts on end-users.
- Knowledge of web accessibility guidelines and experience in following them.
- Tact.
- Bilingualism — English/French (spoken and written).
- This position may be eligible for a telework arrangement.
- #LI-Hybrid

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa:
Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities

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