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Product Marketing

1 month ago

Toronto, Canada Sapiens Full time

**Product Marketing & Strategy Manager**:

- Req ID: 52695- Location: Toronto, CA**Title: Product Marketing & Strategy Manager**

**Location: Remote (Canada)**

**About Us**:
Sapiens International Corporation (NASDAQ and TASE: SPNS) empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers’ digital transformation. Serving more than 600 customers in 30 countries, Sapiens offers insurers across Property & Casualty, Workers’ Compensation and Life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management. Sapiens’ team of more than 5,000 employees operates through our offices in North America, the UK, EMEA and Asia Pacific.

An expert of the Life insurance Industry, our Product Marketing & Strategy Manager will hold a pivotal role in crafting our product offering. You will focus on the successful promotion and positioning of the Sapiens Life Solution.

You will conceive and develop market analysis practices, understand the market dynamics, help in developing and conceiving the product roadmap and future vision, and help execute innovative marketing programs that drive demand, develop the company’s position as a leader in its category, create and execute on an integrated plan with sales to deliver significant business growth, including enabling the sales team to achieve targets. You will have strong influencing skills.

**Main Responsibilities**:

- **Market Analysis**:Conduct market research to understand customer needs, competitive landscape, and industry trends. Use this data to inform product development and marketing strategies.
Contribute to the strategic full-lifecycle product planning process, including individual product plans, product line plans, the product innovation pipeline, and product roadmap.
- **Product Positioning**:Define and refine the unique value proposition of the product, positioning it effectively in the market to address customer pain points and differentiate it from competitors.
- **Content Creation**:Create compelling marketing collateral, including product messaging, sales presentations, website content, case studies, customer workshops and other materials that communicate the product's benefits to customers.
- **Go-to-Market Strategy**:Develop and execute go-to-market plans for new product launches, including target audience segmentation and marketing campaigns.
- **Campaign Management**:work with the marketing department to plan and execute marketing campaigns, both online and offline, to generate leads, drive product awareness, and support sales efforts.
- **Customer Feedback**:Gather and analyze customer feedback and insights to identify opportunities for product improvement and enhancement.
- **Competitive Analysis**:Continuously monitor and analyze the competitive landscape to ensure the product remains competitive and relevant.
- **Performance Metrics**:Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions for ongoing improvements.
- **Cross-Functional Collaboration**:Collaborate closely with product development, sales, and other teams to ensure alignment on product strategies and effective communication across the organization.

**Requirements**:

- An expert of the Life insurance domain with 6+ years’ experience.
- Experience in product marketing / business consultancy / product & market development in the Life insurance space.
- Experience in market analysis, product-market fit, roadmap development and marketing activities.
- Ability to develop manage all aspects of product positioning and vision, experience in leading discussions with senior peers and colleagues across sales/marketing/product management to define the process for product vision, strategy, roadmap, and collaterals.
- Excellent communication and influencing skills (including speaking at industry events).
- Adept at developing effective working relationships with peers, managers, and senior management within and across organizational lines, and working effectively and cooperatively with customers and vendors.
- Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team.
- Adjusts well to changes, situations, and periods of ambiguity (e.g., different management styles, new methods, systems, and procedures) and changing priorities within the business and the marketplace.
- Ability to multi-task, with excellent time management skills.
- Proficient in Microsoft Office Suite with expert skills in PowerPoint and Excel.
- Experience with jobs-to-be-done, Design Thinking and/or P