Product Marketing
7 months ago
**Product Marketing & Strategy Manager**:
- Req ID: 52695- Location: Toronto, CA**Title: Product Marketing & Strategy Manager**
**Location: Remote (Canada)**
**About Us**:
Sapiens International Corporation (NASDAQ and TASE: SPNS) empowers the financial sector, with a focus on insurance, to transform and become digital, innovative, and agile. Backed by 40 years of industry expertise, Sapiens offers a complete insurance platform, with pre-integrated, low-code solutions and a cloud-first approach that accelerates customers’ digital transformation. Serving more than 600 customers in 30 countries, Sapiens offers insurers across Property & Casualty, Workers’ Compensation and Life markets the most comprehensive set of solutions, from core to complementary, including Reinsurance, Financial & Compliance, Data & Analytics, Digital, and Decision Management. Sapiens’ team of more than 5,000 employees operates through our offices in North America, the UK, EMEA and Asia Pacific.
An expert of the Life insurance Industry, our Product Marketing & Strategy Manager will hold a pivotal role in crafting our product offering. You will focus on the successful promotion and positioning of the Sapiens Life Solution.
You will conceive and develop market analysis practices, understand the market dynamics, help in developing and conceiving the product roadmap and future vision, and help execute innovative marketing programs that drive demand, develop the company’s position as a leader in its category, create and execute on an integrated plan with sales to deliver significant business growth, including enabling the sales team to achieve targets. You will have strong influencing skills.
**Main Responsibilities**:
- **Market Analysis**:Conduct market research to understand customer needs, competitive landscape, and industry trends. Use this data to inform product development and marketing strategies.
Contribute to the strategic full-lifecycle product planning process, including individual product plans, product line plans, the product innovation pipeline, and product roadmap.
- **Product Positioning**:Define and refine the unique value proposition of the product, positioning it effectively in the market to address customer pain points and differentiate it from competitors.
- **Content Creation**:Create compelling marketing collateral, including product messaging, sales presentations, website content, case studies, customer workshops and other materials that communicate the product's benefits to customers.
- **Go-to-Market Strategy**:Develop and execute go-to-market plans for new product launches, including target audience segmentation and marketing campaigns.
- **Campaign Management**:work with the marketing department to plan and execute marketing campaigns, both online and offline, to generate leads, drive product awareness, and support sales efforts.
- **Customer Feedback**:Gather and analyze customer feedback and insights to identify opportunities for product improvement and enhancement.
- **Competitive Analysis**:Continuously monitor and analyze the competitive landscape to ensure the product remains competitive and relevant.
- **Performance Metrics**:Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions for ongoing improvements.
- **Cross-Functional Collaboration**:Collaborate closely with product development, sales, and other teams to ensure alignment on product strategies and effective communication across the organization.
**Requirements**:
- An expert of the Life insurance domain with 6+ years’ experience.
- Experience in product marketing / business consultancy / product & market development in the Life insurance space.
- Experience in market analysis, product-market fit, roadmap development and marketing activities.
- Ability to develop manage all aspects of product positioning and vision, experience in leading discussions with senior peers and colleagues across sales/marketing/product management to define the process for product vision, strategy, roadmap, and collaterals.
- Excellent communication and influencing skills (including speaking at industry events).
- Adept at developing effective working relationships with peers, managers, and senior management within and across organizational lines, and working effectively and cooperatively with customers and vendors.
- Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team.
- Adjusts well to changes, situations, and periods of ambiguity (e.g., different management styles, new methods, systems, and procedures) and changing priorities within the business and the marketplace.
- Ability to multi-task, with excellent time management skills.
- Proficient in Microsoft Office Suite with expert skills in PowerPoint and Excel.
- Experience with jobs-to-be-done, Design Thinking and/or P
-
Promotional Production Manager
7 months ago
Toronto, Canada Treetop Marketing Full timeSalary: $50,000-$55,000 Treetop Marketing and Promotion is a fun and dynamic Canadian advertising agency with offices in Vancouver, Toronto and Calgary. We're a team of passionate and dedicated people who value transparency, hard work, and always love to meet and exceed our clients' needs. We have set our sights on rapid growth and are looking for a...
-
Social Media Marketing Intern
4 months ago
Toronto, Canada Metanoya Marketing Full timeJob Overview: We are seeking motivated and result-oriented individuals to join our team as a Social Media Intern. As an SMI, you will be responsible for promoting our products and services to potential customers digitally. This is a great opportunity for someone who enjoys marketing, paid ads, posters and visual tools. **Responsibilities**: - Market and...
-
Consultant, Marketing
6 months ago
Toronto, Canada BALMORAL MARKETING INC. Full timeWork Term: Permanent - Work Language: English - Hours: 30 to 32 hours per week - Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Respond to enquiries from members of the business community concerning development opportunities - Provide advice on procedures and requirements for government approval of development...
-
Social Media Marketing Intern
2 months ago
Toronto, Canada Metanoya Marketing Full timeJob Overview: We are seeking motivated and result-oriented individuals to join our team as a Social Media Intern. As an SMI, you will be responsible for promoting our products and services to potential customers digitally. This is a great opportunity for someone who enjoys marketing, paid ads, posters and visual tools. **Responsibilities**: - Market and...
-
Marketing Strategy Manager
1 month ago
Toronto, Ontario, Canada Marketing Automation Canada Full timeJob DescriptionWe are seeking a highly skilled Marketing Strategy Manager to join our team at Marketing Automation Canada.About the Role:Develop comprehensive marketing strategies to drive business growth and increase brand awarenessCollaborate with cross-functional teams to design and implement marketing campaignsAnalyze market trends and consumer behavior...
-
Sales/marketing Representative
6 months ago
Toronto, Canada Prime Performance Marketing Full timeIf you are someone looking to grow in the marketing field and have great ambition, then you are someone we are looking for. As a Brand Representative, you will be the face and voice of the clients we work with. You'll actively engage with customers to create a positive and lasting impression of the brand. Your primary responsibilities will include: **Brand...
-
Sales & Marketing Specialist
6 months ago
Toronto, Canada Prime Performance Marketing Full timeJoin Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...
-
Digital Marketing Specialist
7 months ago
Toronto, Canada Napkin Marketing Inc. Full timeABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...
-
Digital Marketing Specialist
2 weeks ago
Toronto, Canada Napkin Marketing Inc. Full timeABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...
-
Marketing Representative
7 months ago
Toronto, Canada Prime Performance Marketing Full timePrime Performance, a leading company specializing in experiential marketing, is currently seeking dynamic and motivated individuals to join our team as Sales and Marketing Representatives. Our company is dedicated to creating outstanding customer experiences while fostering talent, leadership abilities, and ambition within our workforce. This is an excellent...
-
Internships at Ent Marketing Inc
6 months ago
Toronto, Canada ENT Marketing Inc. Full timeINTERNSHIPS IN ENTERTAINMENT MARKETING ent! Marketing we inspire brands to be braver. Headquartered in Toronto, we are a small but mighty force in the entertainment landscape in North America. We offer a suite of services to the biggest brands looking to connect with their consumers through entertainment and music marketing. We are an award winning team of...
-
Marketing Coordinator
3 months ago
Toronto, Canada Coach House Marketing Inc. Full timeEducation: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - Experience: 1 to less than 7 months **Tasks**: - Develop communication strategies - Implement communication strategies and programs - Prepare bibliographies, indexes, reading lists, guides and other finding aids - Prepare written material such as...
-
Copywriter - Ecommerce Marketing Agency
7 months ago
Toronto, Canada Hustler Marketing Full time**Mission statement**: The primary mission of our Copywriter is to maintain the high copy standards of our company by playing an active role in the copy creation and editing process across our range of clients and for our internal marketing material. **About Us**: HM is made up of 100+ people from around the world. We work remotely, yet we’re most proud...
-
Senior Marketing Communications Director
1 month ago
Old Toronto, Canada Acosta Sales & Marketing Full timeMarketing Leadership OpportunityMosaic is seeking a highly experienced Marketing Communications Senior Manager to lead our marketing efforts and strengthen our brand presence. About UsAcosta Sales & Marketing, behind some of the most recognizable brands in North America, is looking for a talented professional to join our team.Job DescriptionWe are seeking a...
-
Digital Marketing Project Manager
3 days ago
Toronto, Canada TechWyse Internet Marketing Full timeDo you have a passion for digital marketing? Are you looking for a career that allows you to continue to grow your skills, get creative, build out campaigns to call your own and work with an amazing team? TechWyse is the digital agency for you! **As a Digital Marketing Project Coordinator, you will.** - Assist in developing and nurturing great relationships...
-
Marketing Specialist
3 months ago
Toronto, Canada Marketing Automation Canada Full timeEducation: - Expérience: **Education**: - Bachelor's degree **Tasks**: - Develop all kinds of events for publicity, fundraising and information purposes - Develop communication strategies - Develop policies - Evaluate communication strategies and programs - Implement communication strategies and programs - Oversee the preparation of public written...
-
Director, Product Marketing
1 day ago
Toronto, Canada Mastercard Full timeOur Purpose - Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build _a sustainable economy_ where everyone can prosper. We support a wide range of digital payments choices, making _transactions secure,_ simple, smart and accessible. Our technology and innovation,...
-
Product Marketing Manager
7 months ago
Toronto, Canada Deliverect Full time**Your Impact** At Deliverect, we are revolutionizing order management for the hospitality, grocery, and soon retail industries, helping them thrive in a fast-paced digital world. As a Product Marketing Manager, you will play a critical role at the intersection of product development and marketing strategy. You will be the voice of our customers and...
-
Director of Product Marketing
7 months ago
Toronto, Canada Promise Robotics Full timePromise Robotics is a rapidly growing venture-backed technology startup with a mission to help the building industry to harness automation toward producing more affordable and sustainable buildings. Our world-class team combines AI, Industrialized Robotics, and construction under one roof to develop the most advanced robotic products for the construction of...
-
Product Marketing Manager
7 months ago
Toronto, Canada Valona Full timeAt Valona, our vision is to make every business decision insight driven. As the Global Leader in Competitive & Market Intelligence Solutions, we empower teams to unearth strategic insights and anticipate risks with our genAI driven SaaS solution and research services. We are looking for a forward-thinking **Product Marketing Manager **to help take our...