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Associate Ecommerce Manager
4 months ago
_**Grafton Apparel believes everyone deserves to look great We fit your body, your budget, your style and with the confidence you get when you look and feel great**_
**Grafton Apparel Ltd., owner and operator of Tip Top, George Richards & Mr. Big & Tall Menswear is a Canadian company that has been in business for over 100 years. Taking its strength from over a century of heritage, today Grafton Apparel remains committed to the retail clothing industry by responding to the ever changing demands of the market. Not only do we understand the needs of our customers, we understand the needs of our people too We are truly committed to both our employees and our customers - a company that you will be proud to work for. Come join the team at Grafton Apparel where we are always looking for motivated, collaborative and product-driven individuals who are passionate about fashion and looking to grow and develop within our company.**
We are looking for an enthusiastic _**Associate**_ _**Ecommerce Manager **_to join our marketing department and provide creative ideas to help achieve our goals. you will play a critical role on the team that is responsible for delivering a best-in-class online experience for our customers. Reporting to the Senior Ecommerce Manager, you will be responsible for managing & merchandising 3 online stores, contributing to the planning and evolution of the websites and other marketing channels & working collaboratively with cross-functional and third-party partners to achieve the company’s e-commerce goals.
**What we offer**:
- Comprehensive benefits package including dental, extended health care, life insurance and a health spending account
- Employee Assistance Program because we care about your well being
**- A fun environment We like having a casual vibe while we take care of business**
- A hybrid working arrangement - work from home and at our cool new office in Vaughan
- Learning opportunities to help you grow and progress your career
- An unbelievable employee discount - too good to post
**What you will do in this role**:
- **Ensure websites are up-to-date and maintained **_
- Become an expert on our e-commerce platform, learning the ins and outs of the backends of our websites.
- Review and manage websites daily to ensure images, copy, pricing, and web assets are accurate, and customer experience is optimized.
- Identify issues and inaccuracies and take immediate action to address them.
- Identify and evaluate new marketing opportunities to increase the website traffic and online production; attend workshops & webinars to ensure we are staying up to date with relevant ecommerce trends and innovations.
- Conduct regular competitive shops and market research; identify and communicate opportunities, trends, best practices & what other players in the marketplace are doing.
- Work with external copywriting & SEO partners to vet, proofread & optimize blog posts, meta descriptions, alt text and other SEO tactics.
- Collaborate with cross-functional departments, third party agencies and internal marketing partners to maintain ecommerce standards through flawless execution.
- **Analyze data & deliver reports**_
- Utilize data collection & reporting tools available to you to pull data for daily, weekly, monthly e-comm reports, as well as any ad hoc requests related to the online business that come from management, executives, or other functional partners within the business.
- Provide insightful recaps and summaries to the management team about what the data means, what takeaways there are, and how we can use the learnings to impact future business.
- Develop a full understanding of the business goals specific to ecommerce, and work with the Senior Manager to build strategies that will allow us to reach those goals.
- **Manage the onboarding & lifecycle of our products**_
- Take part in monthly & quarterly meetings with merchants to understand what is being onboarded and shot for website photography & gain product knowledge.
- Review and manage Excel documents for the photo studio team, indicating what needs to be shot, and when.
- Create work-back schedules for the marketing and merchandising teams, with clear deadlines for when tasks need to be completed.
- Work with buyers to ensure samples arrive on time, based on approved schedule
- Stay in the loop on photography progress, re-touching requirements, and other activities impacting the website aesthetic & customer experience.
- Develop a comprehensive, end-to-end understanding of every ecommerce product and provide updates on the process on a regular basis.
- A passion for and knowledge of online retail, specifically men’s fashion.
- An analytical mind - you don’t just compile numbers; you analyze them & use your findings to influence better decision making in the future.
- An amazing eye for detail - whether it’s errors/inconsistencies in a data set or a spelling/grammar mistake.
- Excellent verbal and written communication s
