Associate Manager, Digital Marketing

4 months ago

Vaughan, Canada Taco Bell Full time

**Who is Taco Bell?**

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels _with a_ cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done beforewe will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

**About the Job**:
Reporting to the Senior Marketing Manager, the Associate Digital Marketing Manager will be responsible for working very closely with the Marketing and IT Teams to support and help to develop key digital marketing initiatives and strategies. This includes POS and ecommerce menu management, ecommerce sales & performance analysis, digital marketing campaign optimization, and CRM. With this role, the opportunities are endless, you'll get to be a part of defining the intent of digital experiences, grow Taco Bell's digital footprint, and bring new and innovative experiences to life. This is a unique opportunity to grow in your role as the digital business grows for the brand in Canada.

The Associate Digital Marketing Manager will also be responsible for supporting national marketing campaigns, local store digital marketing efforts, and aggregator partner management.

**The Day-to-Day**:

- Support Marketing & IT / POS Team with implementation of marketing programs across all ordering touchpoints including in store POS, ecommerce, and aggregator partners.
- Project manage workload and workflow for all processes regarding eCommerce deliverables and digital merchandising execution to ensure efficiency, accuracy, and enjoyment.
- Create analytical dashboards and use data and storytelling tactics to plan and design full journey experiences that focus on converting the user and driving overall ecommerce sales.
- Owning sales, trend, and performance analytics from ecommerce platform. This would include Google Analytics (GA4) management.
- Working with our partners to build, develop, roll out, and maintain CRM platform and strategy. This is an exciting opportunity to build this from the ground up working in collaboration with global counterparts.
- Working closely with marketing team and media agency to optimize digital marketing strategy. This would include multitude of campaigns across a wide variety of digital platforms.
- Owning SEO partnership and keeping teams updated on marketing programs.
- Proactively ensure issues, successes and key insights are being escalated and reported in a timely manner throughout a campaign or program.

**Is This You?**
- BA and at least 3-5 years of experience in Digital Merchandising/Marketing or equivalent years of experience in the digital space.
- Proven understanding and curiosity of the role site merchandising and optimization play in the overall experience of a user and how they engage with and convert on a digital platform.
- Project management, execution, and cross-functional experience that drives efficiency and continuity.
- Experience in web / app management is a must have
- Experience in brand / marketing is a must have
- Experience using Google analytics / GA4 is an asset
- Proficient in MS office (Word/Excel/PowerPoint, Photoshop)
- Experience with NCR POS would be considered a bonus asset
- Excellent organizational skills, ability to multi-task with several priorities
- Superior written and verbal, interpersonal and presentation skills
- Knowledge of social media platforms
- Unquenchable curiosity and passion for social media and community building online
- A strong sense of style and knack for discovering trends
- A team player who is accountable, flexible and has a drive for results attitude
- Customer Maniac

**Work-Hard, Play-Hard**:

- Hybrid work schedule and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave

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