Marketing Manager, Strategy Planning

2 weeks ago

Ottawa, Canada Canadian Blood Services Full time

#LI-HYBRID
LI-TM1

**Job category**: Communications, marketing and public affairs
**Job posting ID**: 5785

**Employment status**:Regular full-time
**Classification**:PTS/MGT/IT B
**Salary/Rate of pay**:$88,566 to $106,890

**Application deadline**: 2024-04-17
**Application requirements**:

- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.

**Together, we can make all the difference in the lives of others.**

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
- We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play._

**About the role**
Canadian Blood Services is looking for a **regular full-time Marketing Manager, Strategy Planning, and Integratio**n to join our dynamic **Strategy Planning and Integration team** in our **Public Affairs division**.

The **Strategy Planning and Integration team** is responsible for supporting Canadian Blood Services by creating multi-product integrated recruitment campaigns.

In this role, you will be responsible for developing CBS’s integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing, and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline. Further, you will be responsible for building, managing, and developing a high performing team of marketing professionals.

**Formula for success**
- Leveraging your knowledge and expertise, you will define, socialize, and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.
- Drawing on your creativity and organizational skills, you will manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments. You will develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention, and recognition programs.
- Utilizing your strong attention to detail and prioritization skills, you will develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.
- Concentrating on your demonstrated analytical and problem-solving skills, you will leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs, and activities. You will develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor’s lifecycle to maximize return of investment.
- Using your excellent interpersonal and communication skills, you will manage projects and develop strong collaborative relationships with integrated teams and other external partners.
- You will be responsible for coordinating regular reviews of marketing programs / campaigns and establishing a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.
- Focusing on your continuous improvement and growth mindset, you will seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.
- Possessing an ability to lead and work collaboratively across a diverse team, you will provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities. Ensure employees receive feedback on their performance on a regular basis and provide development opportunities.
- You will perform other related duties as required.

**Desired education and skills**
- Completion of a university degree in Business Administration or related field.
- 5 to 7 years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience.
- Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention).
- Experience developing marketing and pro

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