Partner, Web-canada

2 weeks ago

Toronto, Canada Mastercard Foundation Full time

Reporting to the Lead, Digital, the Consultant Partner, Web will lead the maintenance and content development of the Foundation’s website and microsites. They will work to grow engagement and continually improve the digital user experience. This role will also include co-managing the development of a new content management system and content migration.

**WAYS YOU CAN CONTRIBUTE**

Oversee the day-to-day operation of the Foundation's corporate website, including content updates:

- Develop and execute the website strategy and roadmap for the Foundation's website,
- Manage the creation of the website initiatives,
- Develop the content calendar and maintain it with the contribution from the relevant teams,
- Actively engage programs and country teams to submit content for production,
- Align and interact with key internal and external stakeholders to gather input and develop content,
- Develop creative packages of content that speak to our various target markets and campaigns and align with the voice and tone of the Foundation,
- Utilize multiple content formats considering purpose and audience for reach,
- Maintain an efficient content creation and curation process,
- Ensure consistency of the Foundation's branding and editorial standards,
- Edit content for clarity, conciseness, and digital delivery,
- Continually work to improve our website experience by reviewing key pages and hubs and creating innovative solutions,
- Oversee the maintenance of microsites and provide recommendations,
- Manage agency relationships related to the website.

Work to drive traffic and conversion:

- Establish metrics and benchmarks to measure the effectiveness of content,
- Monitor traffic to the site and create successful campaigns to increase engagement,
- Monitor website metrics and create and execute data-driven strategies,
- Create regular reports that provide a thorough analysis of data, key learnings, and recommendations/action plans,
- Utilize multiple tools and platforms to provide in-depth analysis of our website.

Contribute to redesign and launch of the refreshed website with Lead, Digital:

- Review prototypes of web components and their effectiveness in the delivery of content, and provide recommendations,
- Oversee the content migration from WordPress to our new content management system,
- Attend regular status meetings,
- Work alongside Lead, Digital to develop content structure and taxonomy,
- Assist with the image selection for main pages,
- Review structure of content and provide recommendations,
- Assistance in developing web-specific budgets related to platforms and projects,
- Working alongside external agencies, providing feedback on web-specific and microsite work.

**WHO YOU ARE**
- A minimum of seven (7+) years’ experience in Website Design/Management and Digital.
- Proven experience in web and content strategy formulation, editorial calendar building and growth of users.
- Ability to work in a fast-paced environment.
- Manage multiple and potentially competing priorities.
- Partner with global teams to produce exceptional content.
- Provide data-driven recommendations to improve user experience, engagement, and acquisition.
- Implement high-performing SEO strategy and coordinate cross-functional website projects.
- Ability to review projects and establish efficient systems for completion.
- Experience in producing calls to action specific to each target market.
- Extensive experience with WordPress and Drupal.
- Strong understanding of UX, site architecture, usability, design, SEO.
- Strong experience in Google Analytics, Heatmaps, Figma, Photoshop, and other tracking tools.
- Pulse on web trends and optimization.
- Outstanding communication and organization skills.
- Critical thinker and creative problem solver who can work well in a team and independently.
- Flexible, adaptable, agile, and able to execute a range of job duties with multiple deadlines and changing priorities.
- Possess excellent verbal, written, and presentation skills with the ability to articulate information to a variety of constituents across cultures.
- Possess professional maturity, sensitivity with different cultures, and impeccable integrity that exemplify the Foundation’s values.
- Demonstrate a commitment to Mastercard Foundation’s values and vision.

**_Deadline for Applications is July 26, 2023._

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