Marketing Account Manager, Community
3 days ago
**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.
Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.
The Destination Development & Marketing Group is focused on driving sustainable year-round visitation through program and initiatives that positively impact Edmonton’s image and awareness in regional and international markets. More specifically on the destination development side, we help develop and showcase the amazing tourism experiences Edmonton has to offer visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help develop products and experiences that are authentic to Edmonton.
**About the Position**:
The **Destination Development & Marketing Team** is looking for a **Marketing Account Manager** to join the team. The Marketing Account Manager develops, implements, and monitors the marketing plans and strategies for Explore Edmonton’s Community & Signature Events portfolio, including K-Days, Farmfair International, Edmonton Pro Rodeo, Edmonton Urban Farm and other self-produced events as determined. Working in close collaboration with the Marketing Director, Accounts and the entire Explore Edmonton marketing team, the Marketing Account Manager oversees all marketing activities undertaken within Community & Signature Events with the goals of generating economic impact through event attendance, driving value for stakeholders/community, increasing positive brand recognition and engagement with Explore Edmonton’s Community & Signature Events (CSE) brand platforms.
**Please note that this a Temporary 12-month Position.**
- Overseeing the development of marketing projects and campaigns for the Community & Signature Events portfolio including major campaign development, media planning, video production, website development and more.
- Understanding the priorities of the Community & Signature Events team and effectively communicates them to internal and external collaborators.
- Activating the internal marketing services of the marketing team to execute projects and campaigns.
- Sourcing and managing external suppliers as required.
- Planning and executing event media buys (traditional and digital) with key publications and outlets.
- Developing influencer partnerships, in collaboration with the CDM team, and other campaign initiatives and plans for the CSE portfolio.
- Collaborating with the CDM team to develop and execute campaigns and content with the goals of increasing event attendance, increasing in-venue spending and enhancing the event experience.
- Overseeing brand development and compliance for CSE brands, alongside the Creative Digital Team (CDM)
- Collaborating with third party agencies to initiate major branding projects.
- Developing strategies that increase organizational collaboration and efficiencies. Pivots work and contributes support based on evolving priorities among the marketing team.
- Advocating for and champions the strategic marketing goals of the Community & Signature Events account externally and internally throughout Explore Edmonton.
- Post-secondary education in Business (marketing), communications or related field.
- Minimum 5-7 years marketing and/or communications experience is preferred.
- Experience working and collaborating with a large internal marketing team is considered an asset.
- Strong knowledge and demonstrated experience with event marketing and revenue generating marketing strategies.
- Strong knowledge and demonstrated experience with traditional, digital, and social marketing practices.
- Experience in developing and managing major campaign spends across various platforms.
- Ability to manage major projects and competing priorities while collaborating with internal and external stakeholders.
- Strong interpersonal and communication skills.
- Working understanding of budgeting and forecasting.
- Strong writing and editing skills with a keen eye for det
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