Brand Manager

2 weeks ago

Vancouver, Canada Canucks Sports & Entertainment Full time

**Position**:Brand Manager

**Department**: Marketing

**Reports to**:Director, Marketing

***:
The Brand Manager will lead execution and implementation of brand strategy across Canucks Sports & Entertainment (CSE) brands and is passionate about uncovering consumer insights and delivering innovative solutions that drive business results. The incumbent is an experienced strategist with a proven track record of developing, championing, and executing effective data-driven brand strategies. They will partner closely with cross functional teams to connect our teams and business to our fans, partners, and community.

This role will focus on:

- Partnering on the development of CSE brand plans to meet business objectives and brand strategy with Director, Marketing
- Translating high-level brand strategies into concrete, actionable go-to-market strategies
- Developing positioning recommendations based on market research
- Owning the Market Research plan and working with internal and external research tools and partners to fulfil Marketing team research needs
- Leveraging fan insights to support development of fan and brand initiatives across the company, including brand executions that engage and celebrate our diverse fan base
- Developing guidelines and ensure consistency of brand messaging across the organization
- Managing, analyzing, and driving growth in brand health
- Partnering with the Marketing team to develop compelling messaging across all channels to drive fan engagement and grow our fanbase within target fan segments
- Collaborating with the Digital, Content, and Marketing teams, developing strategic storytelling plans to support corporate objectives

**WE HAVE**:

- A team you can belong to and believe in
- A fun, high energy environment
- An open mind for new ideas
- The opportunity to embark on a career development journey

**YOU MUST HAVE**:

- Post-secondary degree or diploma in a related field such as Business Administration or Marketing
- 3-5 years’ related industry experience at a strategist level with a focus on brand development and management
- Proven campaign development experience with outstanding creative brief writing and presentation skills
- Ability to quickly action high level strategy into executable tactics
- Proven success in leveraging a brand to achieve business results through consumer-facing campaigns
- Strong analytical skills and data-driven thinking
- Outstanding communication and interpersonal skills with the ability to effectively lead, develop, and inspire others
- High degree of comfort facilitating discussions at all levels of seniority, with an ability to foster alignment and promote productive discussion
- Up-to-date with latest trends and marketing best practices to reach and influence consumers
- Ability to handle conflicting deadlines and prioritize
- Ability to work evenings and weekends as required

**YOU MIGHT ALSO HAVE**:

- Sound knowledge of sports business operations

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.

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