Sr Manager, Digital Marketing
3 weeks ago
Our purpose-driven organization is seeking a dynamic Senior Manager, Digital Marketing and Media. Reporting to the AVP, Brand & Marketing Strategy, this role will strategically develop, implement, and measure Definity and Economical digital marketing and media initiatives with a focus on driving brand and business growth and affinity.
What can you expect to be accountable for in this role?Team Leadership:- Lead and develop a high-performing team of 4 digital specialists.
- Foster a positive, empowering culture of collaboration and excellence.
- Co-develop efficient/effective processes to support team and organization digital marketing operations.
- Develop and recommend digital marketing strategies to support desired brand/business growth and experience, working with brand, content and broker marketing teams and other stakeholders.
- Co-lead development of annual and quarterly digital marketing plans, aligned with broker and brand marketing plans as well as Definity’s broader business goals.
- Lead and oversee digital programs/initiatives, collaborating with internal teams and external agencies. Work may include web content/experience, email, digital advertising/media/SEM and SEO programs.
- Recommend, track and report on digital budgets.
- Guide and oversee the development, implementation and tracking of digital media initiatives and campaigns.
- Champion best practices in digital media planning, testing, and reporting. Includes ongoing exploration of potential new channels and approaches.
- Guide and oversee the development, implementation and tracking of email initiatives and campaigns.
- Champion best practices in segmentation, email marketing, testing, and reporting.
- Guide and oversee the development, implementation and tracking of select Definity/Economical web initiatives and plans, including major refreshes and ongoing updates, working collaboratively with key stakeholders.
- Champion best practices in SEO, UX/UI, web content, analytics, testing and reporting.
- Implement tracking, measurement, and reporting of key performance indicators (KPIs) and metrics to assess effectiveness of digital initiatives and programs. May include the set-up of dashboards and reporting.
- Socialize findings and collaborate with key stakeholders to review and align on progress, action plans and optimizations.
- Degree in Marketing, Business or Communications.
- 8-10 years progressive experience in digital marketing, with strong expertise in at least one area (digital media, email segmentation/marketing, web/UX, SEO or digital analytics) and broad experience across all disciplines and channels of digital marketing. Experience in insurance considered an asset but not required.
- Positive player/coach mentality with demonstrated success in leading teams.
- Excellent people skills, with proven ability to build relationships and collaborate effectively with internal stakeholders and external agencies and vendors.
- Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility.
- Effective communication/presentation skills, with the ability to convey complex ideas to stakeholders at all levels.
- Demonstrated brand and business acumen.
- Skilled in mining for relevant digital insights, tracking and reporting on digital marketing and media metrics and analytics.
- Proficiency in at least one application of each of the following: CMS systems, database/email platforms, A/B and UX testing solutions, SEO/SEM solutions, analytics platforms, AI solutions, project management software solutions.
- Demonstrated ability to positively drive self, people, process, and technology change in a dynamic and complex operating environment.
- Strong project management skills, capable of guiding and managing multiple projects simultaneously.
- Experience developing and managing budgets.
Salary Range: $87,400 - $161,000
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Sr Manager, Digital Marketing
3 weeks ago
Waterloo, Ontario, Canada Definity Financial Corporation Full timeSenior Manager, Digital Marketing and MediaOur purpose-driven organization seeks a dynamic Senior Manager, Digital Marketing and Media.Key ResponsibilitiesLead and develop a high-performing team of 4 digital specialists.Foster a positive, empowering culture of collaboration and excellence.Co-develop efficient/effective processes to support team and...
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