Digital Marketing Lead

6 days ago


Waterloo, Ontario, Canada Definity Financial Corporation Full time

We are seeking a seasoned Senior Manager, Digital Marketing to drive our digital growth initiatives.

About the Role:

This is an exceptional opportunity for a dynamic leader to join our team and contribute to our mission of delivering innovative digital marketing solutions.

Key Responsibilities:

  • Lead and develop a high-performing team of digital specialists.
  • Foster a positive and empowering culture of collaboration and excellence.
  • Develop and recommend digital marketing strategies to support desired brand/business growth and experience.
  • Co-lead development of annual and quarterly digital marketing plans, aligned with broker and brand marketing plans.
  • Lead and oversee digital programs/initiatives, collaborating with internal teams and external agencies.
Requirements:

To be successful in this role, you will need:

  • A degree in Marketing, Business or Communications.
  • 8-10 years progressive experience in digital marketing, with strong expertise in at least one area (digital media, email segmentation/marketing, web/UX, SEO or digital analytics).
  • Positive player/coach mentality with demonstrated success in leading teams.
  • Excellent people skills, with proven ability to build relationships and collaborate effectively with internal stakeholders and external agencies and vendors.
  • Demonstrated orientation towards positive mindset, problem solving, ownership, collaboration, and flexibility.


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