Specialist, B2B Marketing 12

2 weeks ago

Calgary, Canada Tourism Calgary Full time

JOB DESCRIPTION - Specialist, B2B Marketing 12 - 18-month contract position

**About Tourism Calgary**

**THE POSITION**

Reporting to the Manager, B2B Marketing, this role is embedded within Tourism Calgary's Marketing, Sport, Culture & Major Events and Meetings & Conventions sales teams. The Specialist, B2B Marketing will act as a liaison between the sales and marketing teams and support with attracting Meetings, Conventions, and Incentive Travel (MC&IT) and Sport and Cultural event business to Calgary. The B2B marketing team will drive significant incremental economic and social benefits for the community and ensure that the events coming to Calgary receive the profile and activation needed to be successful in our city.

**KEY RESPONSIBILITIES**:

- Work collaboratively with the Manager, B2B Marketing and the broader marketing team to support in development, execution, measurement and reporting of B2B and event marketing programs.
- Work with event organizers to fulfill Tourism Calgary and our partners' benefits and obligations laid out in our agreements and contracts.
- Liaise with external and internal teams to identify key marketing and promotional opportunities. Marketing program objectives will include improving the participant experience, advancing Calgary's brand, increasing attendance, and activating in our community.
- Collaborate with teams on all marketing and sales activities to ensure consistency and alignment with brand and messaging.
- Develop briefs (including relevant audience insights, event details, etc.) on key events to support in the development and execution of marketing programs.
- Content development for and management of the Meetings & Conventions social media channels
- Support in the management and development of website content.
- Support in the development of sales and marketing assets, advertising creative, bid and promotional videos, sales and event activations, and collateral materials.
- Support in development and execution of communications plans for advocacy and program outreach to stakeholders and partners.

**QUALIFICATIONS**
- Minimum of 3-5 years' experience in marketing
- Detail orientated and highly organized with the ability to manage projects from inception to completion, prioritize, and meet and maintain deadlines with proven success record.
- Experience in a B2B marketing role or industry considered an asset.
- Experience in event marketing and/or management considered an asset.
- Strong relationship management skills
- Excellent communication skills, verbal and written.
- Adaptive and resourceful with a hunger to learn, flourish and work in a fast paced, challenging and ever-changing environment.
- Excellent creative, strategic and problem-solving aptitude with the ability to work well independently or as a member of a team or group.
- Knowledge of the sports, MC&IT and/or tourism industry considered an asset.
- Experience with Adobe Creative Suite is considered an asset.
- Must be computer literate, strong knowledge of database management, social media platforms and Microsoft Office

**WORKING CONDITIONS**
- This is a hybrid home/ Calgary office position with three days in the office and two flexible.
- Equipment (cell phone & laptop) provided by Tourism Calgary

Application process

Reply in confidence with a cover letter and resume by April 5th, 2024.

Roxanne Wideen

Director, HR Tourism Calgary

Please note only those selected for an interview will be contacted.

*

  • B2b Marketing Coordinator

    5 hours ago

    Calgary, Canada 3P Learning Full time

    **What will you love about this role?** At 3P Learning we can genuinely offer you a career with purpose and meaning. We build educational products that are the gold standard in global EdTech excellence. We build them to be motivational and engaging for children, and easy for teachers and educators to use. Our products, including Mathletics, Reading Eggs and...

  • B2b Retention Marketing Coordinator

    3 days ago

    Calgary, Canada 3P Learning Full time

    **What will you love about this role?** At 3P Learning we can genuinely offer you a career with purpose and meaning. We build educational products that are the gold standard in global EdTech excellence. We build them to be motivational and engaging for children, and easy for teachers and educators to use. Our products, including Mathletics, Reading Eggs and...

  • Marketing & Communications Specialist - Calgary

    3 days ago

    Calgary, Canada Pinnacle Drilling Products Full time

    **Marketing and Communications Specialist** Pinnacle Drilling Products (Pinnacle) is a strong, growth-orientated company with a solid reputation in the drilling product supply field; we provide outstanding service, product selection, and custom manufacturing. With locations in Calgary, Vancouver, Montreal, and the USA, we come equipped with decades of both...

  • Creative Specialist

    3 days ago

    Calgary, Canada Avetta, LLC Full time

    **SUMMARY*** The Creative Specialist will join the Brand Design team primarily focusing on delivering comprehensive designs to address identified challenges. You'll take ownership of design projects, working closely with your team to ensure successful outcomes. The Creative Specialist is responsible for executing design projects, contributing expertise to...

  • Marketing Specialist

    2 days ago

    Calgary, Canada Brunel Full time

    Marketing Specialist (Americas Region)The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist will...

  • Marketing Specialist

    4 days ago

    Calgary, Canada Brunel Full time

    Marketing Specialist (Americas Region)The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist will...

  • Marketing Specialist

    4 days ago

    Calgary, Canada Brunel Full time

    Marketing Specialist (Americas Region) The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist...

  • Marketing Specialist

    6 days ago

    Calgary, Canada Brunel Full time

    Marketing Specialist (Americas Region)The Marketing Specialist for the Americas region will be an integral member of the Brunel Marketing team, developing, executing, and maintaining the organization's brand internally & externally. They will be key in driving marketing campaigns and reflecting our Marketing and Brand Strategy. The Marketing Specialist will...

  • Field Marketing Specialist/Lead

    1 week ago

    Calgary, Canada Enverus Holdings, Inc. Full time

    Growth Marketing Coordinator - Remote - Contract Role Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus' innovative technologies drive production and investment strategies, enable best practices for energy and commodity...

  • Marketing & Communications Specialist

    6 days ago

    Calgary, Canada Making Changes Employment Association of Alberta Full time

    SALARY: CAD 27.00 - 29.00 DAILY - PUBLISHED: MARCH 27, 2024 - EXPIRY: APRIL 26, 2024 - HYBRID - CALGARY, ALBERTA - PART TIME - FUNDRAISING AND VOLUNTEERISM - SOCIAL SERVICES **Summary**: The Marketing & Communications Specialist - an integral part of a committed, hardworking, and small team - works to develop and support key messaging, branding, promotion,...

  • Field Marketing Specialist/Lead

    1 week ago

    Calgary, Alberta, Canada Enverus Holdings, Inc. Full time

    Growth Marketing Coordinator RemoteContract Role Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus' innovative technologies drive production and investment strategies, enable best practices for energy and commodity...

  • Marketing Specialist

    6 days ago

    Calgary, Canada GuestTek Interactive Entertainment Ltd. Full time

    The Marketing Specialist will be responsible for supporting various marketing initiatives, executing campaigns, analyzing data, and contributing to the overall marketing strategy. The ideal candidate is passionate about marketing, has excellent communication skills, and can thrive in a fast-paced environment. Key Responsibilities: Campaign Execution:Assist...

  • Marketing Specialist

    2 weeks ago

    Calgary, Canada GuestTek Interactive Entertainment Ltd. Full time

    The Marketing Specialist will be responsible for supporting various marketing initiatives, executing campaigns, analyzing data, and contributing to the overall marketing strategy. The ideal candidate is passionate about marketing, has excellent communication skills, and can thrive in a fast-paced environment. Key Responsibilities: Campaign Execution:Assist...

  • Marketing Specialist

    2 weeks ago

    Calgary, Canada GuestTek Interactive Entertainment Ltd. Full time

    The Marketing Specialist will be responsible for supporting various marketing initiatives, executing campaigns, analyzing data, and contributing to the overall marketing strategy. The ideal candidate is passionate about marketing, has excellent communication skills, and can thrive in a fast-paced environment. Key Responsibilities: Campaign Execution:...

  • Marketing Specialist

    2 weeks ago

    Calgary, Canada GuestTek Interactive Entertainment Ltd. Full time

    The Marketing Specialist will be responsible for supporting various marketing initiatives, executing campaigns, analyzing data, and contributing to the overall marketing strategy. The ideal candidate is passionate about marketing, has excellent communication skills, and can thrive in a fast-paced environment. Key Responsibilities: Campaign Execution:Assist...

  • Google Ads

    3 days ago

    Calgary, Canada CAYK Marketing Full time

    CAYK Marketing is actively seeking a PPC Specialist with a recent 2-3 years of experience who is ready to manage Google Ads and contribute to our clients' success. We're situated in the energetic neighbourhood of Inglewood/Ramsay in Calgary, offering a stimulating team atmosphere that thrives on collaboration, not competition. We are looking for an...

  • Integrated Marketing Manager

    6 days ago

    Calgary, Canada Enverus Full time

    **Integrated**/Growth Marketing Manager** **Why YOU want this position** Enverus is the leading energy SaaS company delivering highly technical insights and predictive/prescriptive analytics that empower customers to make decisions that increase profit. Enverus’ innovative technologies drive production and investment strategies, enable best practices for...

  • Technical Sales Specialist

    5 days ago

    Calgary, Canada GeoLOGIC Systems Limited Full time

    **Term**:Permanent Full Time, Hybrid Flexibility **Application**:accepted only through the geoLOGIC Careers Centre At **geoLOGIC **we are passionate about the energy sector’s access to premium data and up-to-date information and knowledge - we know it is essential that our customers’ are able to maintain their competitive edge. Our global users are...

  • Associate, Digital Marketing

    7 days ago

    Calgary, Canada ALLTECH CONSULTING SVC INC Full time

    The position –Associate, Digital Marketing: Are you passionate about digital marketing and want to be part of the digital evolution of a global financial brand We are seeking a dynamic and experienced Digital Marketing – Associate to be responsible for maintaining the Company at Works paid media presence across Paid Search (SEM), Paid Social, Digital...

  • Associate, Digital Marketing

    1 week ago

    Calgary, Canada ALLTECH CONSULTING SVC INC Full time

    The position –Associate, Digital Marketing: Are you passionate about digital marketing and want to be part of the digital evolution of a global financial brand We are seeking a dynamic and experienced Digital Marketing – Associate to be responsible for maintaining the Company at Works paid media presence across Paid Search (SEM), Paid Social, Digital...