Marketing & Communications Specialist

2 weeks ago

Calgary, Canada Making Changes Employment Association of Alberta Full time

SALARY: CAD 27.00 - 29.00 DAILY
- PUBLISHED: MARCH 27, 2024
- EXPIRY: APRIL 26, 2024
- HYBRID
- CALGARY, ALBERTA
- PART TIME
- FUNDRAISING AND VOLUNTEERISM
- SOCIAL SERVICES

**Summary**:
The Marketing & Communications Specialist - an integral part of a committed, hardworking, and small team - works to develop and support key messaging, branding, promotion, fundraising, and awareness in the community to all stakeholder groups.

**Description**:
**FTE**: 0.8 FTE (30 hours per week)
**Hours**: Monday - Thursday (9am - 4:30pm)
- Schedule of specific days per week may be adjusted to fit employee’s availability if it can be accommodated within MCA business needs.
- Work outside of these hours may be required for meetings and events. Hours to be flexed as required.

**Location**: Primarily remote, ability to work onsite when desired, expectation to attend in-person meetings as needed (locations will vary).
**Start Date**:As soon as possible

About Making Changes Association
Making Changes Association (MCA) is a community of women helping women through life’s stages and transitions by providing them with skills and resources to support their pursuit of meaningful work and educational opportunities. Our vision is to empower women so they can find financial independence and make meaningful contributions to the community. MCA opens doors to employment and education for women and teenage girls and helps them develop the confidence to step through these doors in the direction they desire.

What We Offer
- A collaborative, engaging, and supportive team
- An environment that encourages learning, feedback and growth
- A compensation package that includes a health spending allowance, generous vacation, sick, and personal time entitlements
- An understanding of work and life demands, offering options to help balance personal & work life
- The opportunity to make a significant impact in the lives of women, those who identify as women and teen girls.

Position Summary
Reporting to the Executive Director and working collaboratively with the Executive Director, Grants & Donor Relations Specialist and Program Managers, the Marketing & Communications Specialist is an integral part of a committed, hardworking, and small team. The Marketing & Communications Specialist works to develop and support key messaging, branding, promotion, and awareness in the community of Making Changes Association and Dress for Success Calgary to all stakeholder groups supporting meet client, programming, and funding goals.

The Marketing & Communications Specialist’s key responsibilities include:

- Marketing & Branding
- Communications Support
- Social Media & Website Management
- Program, Fund Development, and Event Support

Role Details
- Manage websites, SEO, and ensuring information is current and meets the needs of various stakeholder groups.
- Manage social media accounts (Instagram, Facebook, LinkedIn, etc.) including development and execution of posts.
- Support organization’s annual fundraising campaigns, events, and initiatives by providing marketing guidance and support - including in-person attendance at events as hours allow.
- Development and design of promotional material, reports and other documents as required.
- Develop and manage a media contact list, media releases, and media relationships that allows for effective promotion of agency, programs, and events through various media mediums.
- Monitor and report analytics as a tool to determine the impact of digital communications.
- Increase and leverage MCA and DFS branding and recognition in the market.
- Develop and distribute quarterly newsletters.
- Manage Constant Contact account, including ensuring data is hygienic and properly sorted, development of guidelines and processes for other staff, and ensuring MCA communication practices align with all communication/privacy laws.
- Develop and execute a social media plan that aligns with existing marketing best practices, aligns with key dates throughout the year, and promotes MCA programs in order to meet funding and client related deliverables.
- Work closely with Grants & Donor Stewardship Specialist to ensure marketing strategies and communications include focus and alignment with donor stewardship and development.
- Work closely with Program Managers to ensure marketing strategies and communications align with Program related goals and needs.
- Please note this list is non-exhaustive. Making Changes operates in a very team-oriented environment which guarantees that support to others in the organization is available as requested. _

Key Attributes Required for Role:

- Highly motivated and proactive self-starter with a high degree of attention to detail.
- An analytical thinker who values research, process and had strong project management skills.
- A result-oriented individual with a strong decision making and problem-solving abilities.
- A proven collaborator with exceptional creative and written communication skills.
- A

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