Digital Marketing Analyst

3 days ago

Toronto, Canada Elite Digital Inc. Full time

**JOB SUMMARY**

**MAJOR RESPONSIBILITIES**
- Develop measurement plans for campaigns, including appropriate goals and conversions to be set up
- Determine and communicate web benchmarks that assist in campaign planning
- Setting up web analytics including google tag manager, conversion goals, events and tracking tags
- Establish detailed remarketing lists based on conversions, audience behaviour, web traffic, etc.
- Setting up and generating period reports on analytics and campaigns
- Creating presentations and reports on the progress of clients’ campaigns
- Monitor website and PPC, Organic, Social campaign performance to ensure conversions are achieved
- Monitor web & campaign performance to identify opportunities, potential issues and key outliers
- Present key findings to the Digital Marketing Strategist
- Installing media buy-in pixels and tracking codes through Google Tag Manager
- Complete QA checklist for analytics and GTM set up and review with Digital Marketing Strategist
- Review data and provide insights based on performance to guide on-site, landing page and campaign optimization to help improve performance
- Support on market research by monitoring and analyzing marketing trends to provide key findings based on first party and third party data to help inform digital strategy
- Create dashboards, data visualizations, and campaign and website performance reports
- Troubleshooting of firing and data errors associated with pixels, conversions, and events **b**efore, during, and after** Google Analytics installation
- Occasionally participate in client meetings to present data findings and ask appropriate questions to gather client needs
- Collaborate with departmental stakeholders (developers, project managers, account managers) to gather important information and clarify client queries.

**EDUCATION & TRAINING**
- Post secondary degree or diploma in Marketing, Communications or related field
- Advanced Google Analytics Certification is **mandatory**

**EXPERIENCE, TECHNICAL SKILLS and KEY COMPETENCIES**
- 5+ years of experience working in digital marketing is **mandatory**
- 4+ years working experience with setting up Google analytics and Google tag manager for several accounts is **mandatory**:

- **2+ years of experience with participating and presenting at client meetings**:

- **2+ years of experience i**nstalling pixels and tracking codes**:

- Understanding of 5 key reporting dashboards in Google Analytics (real-time, audience, acquisition, behaviour and conversions) is **mandatory**:

- Experience and strong understanding of setting up Google Tag Manager is **mandatory**:

- Experience using data visualization tools such as Data Studio, DashThis, and Whatagraph is an **asset**:

- General understanding of HTML and best practices
- Highly analytical, data driven and results oriented
- Advanced proficiency with the Microsoft Office suite, especially Excel.
- Must be detail oriented
- Exceptional organizational skills and multi-tasking capability

**BENEFITS**
- Currently working remotely
- Work From Home office upgrade subsidy*
- Future opportunities to build working remotely into the employment norms
- Flexible Sick day policy
- Elite Sponsored Time off for the Holidays
- Family First Philosophy
- Free gourmet coffee and snacks in office*
- Monthly catered lunches when in office*
- Casual Dress Code*
- Flexible working hours
- Training & Development Budget
- Regular Lunch & Learns
- Company social events*
- Company sports teams*
- Opportunity to attend conferences and events*
- Corporate Fitness Memberships Rate*
- Professional Growth opportunities
- Virtual Yoga
- Virtual Company social and culture building events such as:

- House Cup Competitions and Virtual Team Building events
- Elite Fun Virtual Trivia Challenges
- Theme Days
- Elite Social/Birthday Celebrations
- Virtual Fitness-Wellness challenges

A few of our proud accolades...
- Best Coronavirus Consumer Campaign (GOLD), Movember (The Mo Must Go On) (Summit International Awards, 2021)
- 230th Fastest-Growing Companies in Canada (Globe & Mail, Report on Business, 2021)
- 364th Fastest-Growing Companies in Canada (Globe & Mail, Report on Business, 2020)
- 116th Faster Growing Companies in Canada (Growth 500, Canadian Business, 2020)
- Best Coronavirus Response Campaign, Virtual JCC (Summit International Awards, 2020)
- 101st Fastest-Growing Companies in Canada (Growth 500 Canadian Business, 2019)
- 13th Fastest-Growing Marketing Agency in Canada (Growth 500 Canadian Business, 2019)
- 80th Fastest-Growing Companies in Canada (Globe & Mail, Report on Business, 2019)
- Best Marketing/Advertising Redesign (Summit International Awards, 2018)
- 87th Fastest-Growing Companies in Canada (Growth 500 Canadian Business, 2018)
- Best Consumer Website (Summit International Awards, 2017)
- Best Microsite (Summit International Awards, 2017)
- Business Excellence Award (Toronto Board of Trade, 2011)

**COVID-19 Response**

At Elite Digital Inc,

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