Digital Marketing Manager

6 months ago


Toronto, Canada Global Food Safety Resource (GFSR) Full time

ABOUT GLOBAL FOOD SAFETY RESOURCE CENTRE INC (GFSR)

Launched in 2009, GFSR has grown to be a trusted and leading educational resource for food safety professionals across the globe. GFSR is a leading educational resource for food safety professionals across the globe. Through our online media channels plus Safe Food Training Hub (SFTH) platform, we deliver perspectives, knowledge and training on the latest food safety trends, regulatory compliance, industry standards, and more.

POSITION OVERVIEW:
RESPONSIBILITIES:

- Responsible for Content Creation and Marketing Management
- Create and schedule engaging social media content for GFSR and SFTH campaigns.
- Develop funnels with our Free and Premium Subscriptions to maximize conversions to paid.
- Provide up-to-date reporting on growth of audiences and conversions to Publisher and team.
- Strategize and brainstorm with management team for best opportunities to engage with audience.
- Oversee one Team member who promotes our Podcasts and manages social media

KEY QUALIFICATIONS:

- A bachelor’s degree in digital marketing
- MailChimp Certification
- Experience with developing and managing paid subscriptions model
- Experience managing database and target audiences inside MailChimp
- High degree of attention to detail for engaging copywriting and ad formatting
- Analytical Skills: Ability to research, analyze data, and report findings for operational efficiencies.
- Effective communication with internal and external stakeholders.
- Demonstrated experience for growing B2B online global audience.

**This position is 100% remote**

**TIME & DURATION**:Position to start Feb 14 or sooner. 6 Month Contract with possibility for extending this role.

If you want to make a difference in a multifaceted marketing role, we encourage you to apply

**Job Types**: Part-time, Fixed term contract

**Salary**: From $40.00 per hour

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing Managment: 5 years (preferred)

Licence/Certification:

- MailChimp Certification (preferred)

Work Location: Hybrid remote in Toronto, ON M5V 2T6



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