Digital Marketing Coordinator

6 months ago

Edmonton, Canada Mattamy Homes Full time

**Location**:

- Calgary, Alberta - Hybrid (3 days/week in office)**Company***:

- Mattamy Homes Canada**Department**:

- Marketing, Alberta**Employment Type**:

- Full-Time**Reports to**:

- Manager, MarketingWhen it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people because our team is as solid as they come. At Mattamy, we are optimistic, hardworking, and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are. It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing your part of an environmentally conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting - and we are making it happen.

Learn more about what makes working at Mattamy special and our award-winning culture.

**What we offer**
- Mattamy Homes is the largest privately owned home builder in North America. Working for a company with that type of weight allows you to get involved in a fast paced and exciting industry with room to develop your skills and further your career growth. The culture is one of a kind and fosters teamwork and a work life balance.

**What you’ll do**
- Divisional website updates through Sitecore, including adding in new plans (descriptions, media, interactive floorplans, SEO), adding Quick move-ins (media, descriptions, checking pricing, SEO), adding content to community pages (media, descriptions, videos, interactive floor plans, SEO), updating and adding promo pages, when required.
- Bi-weekly web traffic reporting.
- Updating JDE pricing for pre-sale homes for all Alberta communities - products and phases.
- Adding in missing information on Quick Move-ins to push through to the website.
- Regularly track and monitor digital performance across all channels and provide recommendations and insights to improve marketing effectiveness.
- Digital and social campaign reports from our agency The Turn Lab
- Foot traffic, web traffic and online leads analysis
- QR code and Call Rail tracking and analysis
- Website traffic, online lead generation and community sign ups
- Create, coordinate, and submit all required information for provincial and national awards.
- Setting up Calendly appointments for marketing events.
- Is the Alberta point of contact social media inquiries sent by corporate marketing over Instagram and Facebook.
- Updating handouts for all Alberta communities:

- Pricing handouts
- ACO pricing handouts
- Design Studio handouts
- Included specification handouts for customers (new handout created for each new phase)
- Analyzing and auditing competitor analysis
- Basic invoice and budget abilities
- Own and review quarterly ads from agency and ensure copy and images are all aligned.
- Being proficient with copywriting would be a huge asset.

**What you bring**
- Diploma or degree in Marketing, Communications, Digital Media or Web-related field or equivalent experience
- Proficient in Microsoft Office (Outlook, Excel, Word, PowerPoint)
- Experience with GA4 (Google Analytics Four)
- Experience with UTM tracking
- Digital data analysis
- Have basic knowledge about software such as Adobe Creative Suite (Photoshop, InDesign, etc.)
- Thorough understanding of web design properties & experienced in creating and uploading content for the web through a CMS.
- Thorough understanding of digital and traditional marketing channels, the marketing mix, and omni-channel marketing.
- Creative and analytic abilities - to be truly successful at digital marketing, you should be able to bring both art and science to your work and understand how to juggle both important skill sets.
- Willingness to become familiar with website accessibility standards and privacy legislation.
- Highly organized and attentive to detail.
- Strong written and oral communication skills.
- Excellent teamwork skills and ability to problem solve.

**Bonus points**
- Familiarity with Content Management Systems (such as Sitecore CMS) and content architecture.
- Experience with Microsoft dynamics CRM.
- Experience in the new home building and development industry.

**Who we **are.**

Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary, and Edmonton.

**Be yourself. We want it that way.**
- At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclus

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