Marketing Account Strategist

5 months ago

Richmond, Canada OpenRoad Auto Group Full time

**UNLIMITED POSSIBILITIES AHEAD**

**Position**: Marketing Account Strategist

**Status**: Full-Time

**Dealership**:Head Office
**Department**:Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 21 automotive brands across 32 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

OpenRoad Auto Group is currently seeking to expand our team with a **full-time Account Strategist** in the Marketing Department at our **Marketing Head Office in Richmond.**

**A Career at OpenRoad Means You’ll Enjoy**:

- Competitive Compensation Package & Group Health Benefits
- Training & Development Support
- Vehicle Purchase & Service Incentives
- Opportunities for Career Advancement
- Employee recognition & rewards
- Fun & Supportive Culture

**Your contribution**:

- Be part of OpenRoad’s Marketing Department, a full-service internal ad agency that serves the group’s dealerships and internal retail “clients”
- Reporting to the Marketing Manager, Loyalty & Accounts, act as the account strategist for various dealership accounts in regions, to deliver promotions and campaigns that increase traffic, leads, awareness and sales
- Work with dealership management to develop growth strategies and execute campaigns that grow marketing and sales results for dealership accounts
- Understand the needs of each dealership department through research and data analysis
- Develop and execute micro campaign strategies leveraging targeted opportunities and customer databases
- Work with the Marketing Manager, Vice President and dealership General Managers and Managers, to deliver external and in-store events, including model launches, private sales, and scheduling and supervision of event staff
- Proactively suggest and plan special seasonal campaigns and community engagement opportunities for dealership accounts
- Work with the creative and digital teams to strategize, create and implement activations to increase sales and service traffic for assigned dealership accounts
- Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
- Come up with advertising strategy and create radio scripts to support monthly sales campaigns, working closely with external media partners
- Work with a media buyer, digital buying team and creative services team to ensure ads are properly created and scheduled to ensure production deadlines are met
- Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
- Exercise dealership marketing budget controls, and process invoices
- Uphold company and department policies, practices and systems
- Provide additional coordination and marketing support as required
- This position will be expected to perform other duties as assigned by management
- This position will be required to travel to various dealerships within the Lower Mainland on a regular basis

**What it takes to be part of our dynamic team**:

- Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
- Degree, diploma or equivalent experience in marketing, business, or communications
- Proven success in online marketing, blogging, guerrilla marketing, event management, co-promotions, customer relationship, and content generation and business/sponsorship partnerships
- Willingness to work potentially long hours at various times of the day for vehicle launches or driving events, and sponsorship activations, including weeknights and weekends
- Strong attention to detail, with excellent time management skills and ability to work with pressing deadlines
- Experience in overall project management with a creative mind
- Responsible individual with own vehicle and a mandatory valid BC Class 5 driver’s license with a clean driving record
- Experience in luxury and mainstream brands preferred
- Fluency in multiple languages is a strong asset (specifically Mandarin, Hindi, Punjabi)
- Passion for cars and knowledge of automotive industry is a significant bonus

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US

We thank all those that have applied. Only those considered for the positio

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