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External Communications Specialist

1 month ago

Saskatoon, Canada Saskatchewan Blue Cross Full time

Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a full-time permanent _External Communications Specialist_ to join our team in the Product & External Relations department. This position offers the flexibility to be in-office or participate in hybrid options in our Saskatoon or Regina office.

**JOB FUNCTION**

Through the implementation of a communications strategy designed to further Saskatchewan Blue Cross’ objectives, mission, vision, and values, you’ll curate content and campaigns, and measure and report on the effectiveness and outcomes of all external communications activities. The External Communications Specialist plays an active role in planning, researching, organizing, and implementing communications strategies for the company.

**WHY CHOOSE SASKATCHEWAN BLUE CROSS?**

We’re driven by a mission to empower communities on their journey to whole health and wellness, and have a lot of exciting things ahead of us. We’re improving our members’ experiences through investment in our people, technology, services and products. When you join our team, you’re joining an organization where employees are valued, recognized for their contributions and empowered to make us stronger. The wellbeing of our employees, our members, our partners and our communities is at the heart of our operations.

Our industry is evolving fast, and so are we We’re looking for people who:

- Share our values
- Believe that creating great experiences is totally within their control
- Collaborate and always set others up for success
- Build positive relationships and an understanding of what people’s needs are
- See solutions and possibilities (not problems)
- Are simply outstanding at what they do

**DUTIES & RESPONSIBILITIES**
- Create and deliver external communications to drive awareness, and excitement for all communication campaigns and their impact to our brand
- Perform active outreach to press outlets, partners, and influencers to build and foster strategic partnerships that grow brand impact, while responding to media inquiries, building, and maintaining strong relationships with journalists and members of the press from across the province
- Plan and coordinate speaking engagements, public engagements, conferences, and other promotional events to build the brand and keep Saskatchewan Blue Cross top of mind with key stakeholders and audiences
- Provide oversight and coordination for all aspects of approved communication programs and initiatives, including representing Saskatchewan Blue Cross at events
- Explore new ways to reach new members and markets by maturing our social media and online review presence, listening for and engaging in relevant social discussions about Saskatchewan Blue Cross, our competitors, health and wellness, and/or our industry
- Proof and edit materials authored by colleagues and partners, ensuring compliance with brand voice and corporate trade-mark guidelines
- Evaluate and optimize online content for engagement, usability, lead generation and impact, recommending and making changes to ensure audience relevance and deliver results
- Establish, monitor, measure, and report on the success and impact of all communications initiatives, campaigns, and strategies in accordance with measurement and evaluation frameworks; analyze data to help determine and recommend improvements to strategic approach
- Conduct ongoing market research and environmental scans of communications opportunities in the health and wellness space in Saskatchewan and stay up to date on industry trends to make recommendations for adjustments to communication strategies
- Other related duties and project work as assigned

**QUALIFICATIONS & SKILLS**
- Completion of a Bachelor’s degree in relevant field (Communications, Journalism, Public Relations, Marketing), or an equivalent combination of education, training, and experience will be considered
- 5+ years of related experience. Communications agency experience and/or communications consulting experience would be considered an asset
- Exceptional in writing/editing communications materials, newsletters, speeches, presentations, and communications
- Experience in the use of online communications tools, intranets, analytics, content planning, and digital communications techniques
- Previous advertising agency experience and/or managing advertising supplier would be considered an asset
- Established understanding of the insurance and/or health care industry would be considered an asset
- Strong technical and Analytical skills in Microsoft Suite (Word, Excel, Power Point), Google Analytics, and familiarity with editing software such as Adobe Photoshop, with the ability to easily learn new programs
- Excellent interpersonal, verbal, and written communication skills
- Well organized with a demonstrated ability to manage multiple priorities and able to work both independently and in a team environment
- Highly motivated self-