Brand Manager, Product

2 months ago

Toronto, Canada Red Bull Full time

**Company Description**:
The position will be a leader in consumer data analysis, portfolio management, insights storytelling, people management, and working cross-functionally, and with external partners and customers, to deliver results that represent the Canadian consumer. This role will help drive vision of the Marketing team and be instrumental in organization-wide growth and innovation.

**PROVIDE PRODUCT STRATEGY & COMMERCIAL RESULTS**

Owns annual business plan strategy, priorities and innovative activation tactics within Canadian Brand, Global Brand, and cross-functional Sales & Operations teams.

Develops the annual business strategy and is responsible from ideation through execution for each new SKU within the portfolio, including all national items, Limited time offers, and retailer-specific products.

Oversees the commercialization process from inception to post-analysis and reporting to deliver learnings and recommendations to leadership team, ensuring annual volume growth.

Drive impact across the organization by leading cross functional portfolio needs; includes supporting on forecasting and volume projections, to planogram development and operational timeline management.

Develop all consumer-facing messaging, inclusive of locally created advertising campaigns, in store, and online communication, for the entire Red Bull portfolio.

Analyzes and interprets consumer and shopper insights, including data sets from sales tools (AC Nielsen, Numerator), to drive portfolio decision-making and deliver commercial impact.

**CONSUMER INSIGHTS & MARKET RESEARCH**

Lead the development, execution, and analysis of all consumer research and insights for Red Bull Canada, with a heavy emphasis on the annual Trial & Awareness study in collaboration with Red Bull Global Insights team to own the distribution of brand heath analysis and scorecard on a quarterly basis.

Hold a deep understanding of national and regional insights and consumer behaviours to provide localized and regionally-specific recommendations and solutions.

Support the strategic vision of the Red Bull Canada 1-to-3-year strategy via insights deep dive during annual business planning season.

Management of external vendors and agencies, with natural enthusiasm for continually exploring and experimenting with new, creative, impactful ways to do research.

Lead ad-hoc, locally driven insights studies with agility and analytical expertise in order to win versus competition and drive consistent, long-term business growth.

Leadership in translating insights into influence and action, across all levels of audience, via strategic frameworks, guidance, and business recommendations.

**LEADERSHIP & MANAGEMENT**

Coach and develop one direct report, Brand Specialist, Initiatives & Insights, to excellent performance.

Expertly communicate with, and influence, executive leadership; gain full organizational buy-in, from field to HQ, for portfolio decisions and campaigns.

Own Direct (Advertising) and Indirect Marketing budgets while ensuring agency buy-in to launch plans/objectives, securing efficient and responsible spending to maximize ROI and increase overall Brand Awareness.

Establish processes, timing, required resources and workflow to ensure a smooth and successful cross-functional execution of all portfolio launches.

**Qualifications**:
7(+) years' experience in a CPG Marketing/Sales capacity.

Proven track record with leading cross-functional teams in a leadership capacity; driving a product strategy through the full life cycle and engaging all key stakeholders along the way.

Experience managing external research vendors & creative agencies - leading the process from brief to execution.

Thrive in a fast-paced environment where being a self-starter who can expertly manage many simultaneous projects with keen attention to detail—while also figuring out what is next and what is needed—is a must.

Strong business and financial acumen, supported by strong analytical skills; Proven excel skills are needed.

Proficiency in the art and science of insights—equally comfortable in the worlds of data analysis and creative storytelling with excellent presentation skills.

Experience across a wide range of quantitative and qualitative research at every level of the process—research design, vendor management, questionnaire development, data analysis, reporting - is an asset.

Fluent in English, French is an asset.

**Additional Information**:
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

  • Product Brand Manager

    3 months ago

    Toronto, Canada HelloFresh Full time

    **Location**: Toronto, ON **About the Role** Factor (factormeals.ca) is like a "startup within a startup" and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you'll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand...

  • Brand and Product Marketing Manager

    7 months ago

    Toronto, Canada HelloFresh Full time

    At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries...

  • Brand/product Marketing Assistant Manager

    5 days ago

    Toronto, Canada Uniqlo Canada Full time

    **Job Title**: Brand/Product Marketing Assistant Manager **Location**: Toronto **Reporting to**: Brand/Product Marketing Manager **About UNIQLO** UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE...

  • Brand Manager

    1 week ago

    Toronto, Canada Red Bull Full time

    University Degree. - Fluent in English, French is an asset.Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated...

  • Brand and Product Specialist

    6 months ago

    Toronto, Canada Porter Airlines Inc. Full time

    Job Summary: The Brand and Product Specialist is responsible for coordinating a full range of marketing initiatives. Duties & Responsibilities: - Reviews, audits and updates brand standards and their compliance across operations - airplanes, airports, catering, offices, marketing material, etc. - Liaises with operational departments for creation and...

  • Brand & Product Specialist

    1 week ago

    Toronto, Canada Porter Airlines Inc. Full time

    The Brand and Product Specialist is responsible for coordinating a full range of marketing initiatives. **DUTIES AND RESPONSIBILITIES**: - Reviews, audits and updates brand standards and their compliance across operations - airplanes, airports, catering, offices, marketing material, etc.Owns assigned projects; defines desired outcomes, identifies potential...

  • Brand Manager

    4 months ago

    Toronto, Canada Spin Master Ltd Full time

    Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...

  • Brand Manager

    6 days ago

    Toronto, Canada Canopy Growth Corporation Full time

    The Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and...

  • Brand Manager

    5 days ago

    Toronto, Canada Spin Master Ltd Full time

    Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...

  • Production Assistant

    3 months ago

    Toronto, Canada The Brand Power Company Full time

    Work for an iconic brand in a truly global environment - Fun agency environment and in-depth training system - Competitive package, including 4 weeks' vacation, additional leave entitlements & full medical benefits. - Hybrid work model - work 2 days from the office, 3 from home. **Are you a recent graduate or newcomer to the industry with an ambition to put...

  • Content Creator

    21 hours ago

    Toronto, Ontario, Canada Bond Brand Loyalty Full time

    Job Description:Bond Brand Loyalty is seeking a skilled Content Creator to join our team. As a key member of our creative department, you will be responsible for developing and executing concepts based on project briefs, presenting ideas to clients, revising work based on direction, and applying the final touches before your creations go live.In this role,...

  • Brand Manager

    2 months ago

    Toronto, Canada Post Consumer Brands Full time

    Business Unit Overview: Brand: Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing...

  • Brand Manager

    3 months ago

    Toronto, Canada Open Farm Full time

    **Who we are**: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who...

  • Brand Manager

    7 months ago

    Toronto, Canada Yates & Company Full time

    **Description**: **About us** Yates and Co. is a small Toronto based Canadian company that sells and distributes Men's and Women's clothing across Canada. We have offices in both Toronto and Vancouver. Our enthusiasm for our brands continually drives us to achieve ultimate excellence. We deliver innovative solutions and the highest level of customer service...

  • Associate Brand Manager, Incubator Brands

    3 months ago

    Toronto, Canada Riverside Natural Foods Ltd. Full time

    Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect,...

  • Brand Manager

    1 week ago

    Toronto, Canada Wakefield Canada Full time

    Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes and markets category-leading products for the automotive, commercial heavy-duty, and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand. Wakefield Canada Inc. has an opportunity...

  • Brand Manager

    18 hours ago

    Toronto, Canada Corby Spirit and Wine Limited Full time

    Company Name: Corby Spirit and Wine Limited Location: Toronto, ON - Corby’s portfolio_ - of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas...

  • Brand Associate

    4 months ago

    Toronto, Canada Rogers & Company Chateau, Villa & Estate Wines Full time

    Rogers & Company, Chateau, Villa & Estate Wines is a leading importer of premium wines into Ontario. Based in Toronto, we are a family owned and operated business since 1984. We have introduced and established markets for some of the world’s greatest wine estates with a focus on wines from California, Italy, and France. We continue to seek out special...

  • Manager, Brand Marketing

    7 months ago

    Toronto, Canada HarperCollins Publishers Full time

    Overview: **Company**:Harlequin Enterprises ULC **Job Title**:Manager, Brand Marketing & Communications **Department**:Harlequin Brand Group **Status**:Regular Full Time **Location**:22 Adelaide Street West, Toronto (Hybird) We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures...

  • Assistant Brand Manager

    7 months ago

    Toronto, Canada Irving Consumer Products Full time

    **Assistant Brand Manager - Customer and Brand Marketing (USA)** At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands (Royale® & Scotties®) and private label. We pride ourselves in our commitment to providing the best...