Global Product Marketing Manager, Verticals

2 weeks ago

Vancouver, Canada Motorola Solutions Full time

**Company Overview**:
At Motorola Solutions, we’re guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

**Aperçu de l’entreprise**

Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.

**Department Overview**: The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video, mobile video and analytics portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem.
**Motorola Solutions is looking for an experienced product marketing manager to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

The Global Product Marketing Manager, Verticals and Integrations is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions’ VS&A business. This manager will serve as a product marketing expert, working closely with key stakeholders to create a program that supports our key verticals and technology integration partners. This individual will be required to communicate and live by marketing guidelines and brand voice, ensuring that marketing and sales enablement tools are shared across the corporation.

The Global Product Marketing Manager, Verticals & Integrations will be responsible for but not limited to the following:

- Together with the product marketing and product management team, educate and effectively communicate how Avigilon Unity and Pelco products perform in our key verticals
- Create vertical-specific engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts
- Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books
- Collaborate with our technology partnership product team to create a process-driven workflow
- Identify our top technology partners to collaborate on co-branded activities
- Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
- Develop content for our website and measure and optimize

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