Global Brand

2 weeks ago

Toronto, Canada York University Full time

**Purpose**:
A brand and marketing expert charged with developing and implementing the University's pan-university integrated international marketing plan in support of the institution's Internationalization and Global Engagement strategy and Strategic Enrolment Management (SEM) imperatives. Through market research and analysis, identifies strategies and opportunities to showcase York's reputation and public image on the global stage to elevate international brand recognition. Influences pan-university colleagues to participate in and implement York's pan-university integrated international marketing plan.

**Education**:
University degree in Marketing, Communications, Business or relevant discipline is required. An equivalent combination of education and experience will be considered.

**Experience**:
A brand and marketing expert with a minimum (5) five years of related experience in marketing, communications or business, at increasingly senior levels. Recent and proven experience in a similar post-secondary or public-sector environment working with international external partners in a variety of international markets, conceptualizing and delivering integrated marketing strategies. Demonstrated experience in integrated marketing strategy development and cross-organization influencing and implementation.
Demonstrated project management experience managing complex projects with multiple stakeholders to ensure timelines are met, and high-quality materials produced.

**Skills**:
Knowledge:
Excellent knowledge and understanding of strategic marketing, communications planning, and digital communications.
Excellent knowledge of editorial and journalistic principles.
Knowledge and understanding of Canadian and international legislation, ethical standards, and policy documents relating to marketing, data collection, privacy and accessibility.
Familiarity with principles of digital ownership and copyright, intellectual property, and media permissions.

**Skills**:Effective verbal and written communication skills.
Ability to communicate with sensitivity to cultural values and beliefs to enable mutual understanding and respect.
Ability to recommend and produce a wide range of marketing materials to reach target audiences.
Ability to influence stakeholders, creating consensus and buy-in to strategic directions.
Strong organization and project management skills.
Attention to detail and accuracy is essential.
Excellent interpersonal and relationship building skills. ability to foster collaboration, advance two-way dialogue and promote engagement of stakeholders.
Demonstrated people management skills.
Meeting deliverables of conflicting priorities under tight timelines and coordinating large projects with a wide variety of stakeholders.
Understands and practices equity, diversity, and inclusion (EDI) in human resources management and service delivery.
Skilled in new and emerging technologies/platforms that facilitate two-way dialogue and remote work initiatives (i.e., social media platforms, MS Teams, Sharepoint, Zoom and Google docs).

**Additional Notes**:

- **Compensation**:
York's CPM Compensation Framework has a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Performance Based Recognition Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a lump sum Performance Based Recognition Award.Visit the CPM Compensation page on the HR Website to find out more about York's CPM Compensation Program.

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**York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.**

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**We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.**

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**PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

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