Brand Lead, The Ordinary

6 months ago

Toronto, Canada DECIEM Full time

**WHAT ON EARTH IS DECIEM?**

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us

**WHAT WE’RE LOOKING FOR**

We’re looking for a **Brand Lead, The Ordinary - Global** who will own the vision and strategy for The Ordinary, acting as the brand guardian across all facets of brand and business management.

This is a hybrid role based out of our **Toronto** office.

**WHAT YOU’D BE DOING IN THIS ROLE**
- Confidently own the go-to-market management of integrated brand campaigns from end to end.
- Responsible for creating, planning and executing innovation campaigns that drive new and repeat customer acquisition and brand health improvement
- Build and present strong briefs to creative and downstream teams showing a detailed understanding of all channels and business objectives.
- Own the complex timelines of innovation campaigns, in partnership with other teams
- Continually gauge competitive landscape and provide clear, relevant and insightful recommendations to ensure The Ordinary remains a disruptive beauty brand.
- Foster a culture of creativity and abnormality, inspiring wider teams to think and act innovatively
- Partner with cross-functional teams including Digital, Retail, Regional, Scientific and Senior Leadership to identify consumers, shoppers, and customer insights and execute tactics that will continue to grow the DECIEM brand equity and identify key areas of opportunity for DECIEM globally
- Work closely with the Paid Media, Comms and Social Media team to ensure media strategies tie back to brand vision and growth direction
- Lead the junior brand manager team through coaching and learning
- Work closely with the Regional teams to ensure that global campaigns deliver on regional needs and the brand is reflected consistently across regional executions.
- Seek regular feedback from regional teams to understand how DECIEM can improve campaign performance in all markets
- Continuously monitor and track performance of brand health and work in the field to understand competitive forces, draw conclusions, and provide insights

**SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE**
- Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.
- Tenacity and an entrepreneurial spirit, and are passionate about seeking out solutions to win
- Enjoy analyzing data and thinking critically to uncover insights that will help influence business decisions
- Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment
- Excellent interpersonal, communication skills both written and oral and ability to work with all levels of staff and management and present accordingly
- Proven delivery of successfully integrated, omnichannel brand campaigns
- 3-5 years of people management and/or leadership experience is required and a minimum of 5 -8 years of experience in brand management, or an equivalent role is essential, ideally with a global brand

**WHAT YOU’LL BE GAINING BY JOINING OUR TEAM**

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- 6 months of paid time off for new parents (inclusive of all genders).
- Work from anywhere 4 weeks per year.
- A hybrid work model (for applicable roles).
- Summer Friday’s - get off at 1pm all summer long (for applicable roles).
- A dog-friendly office (and lots of cute dogs to play with).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
- A generous discount on DECIEM products for you, your family, and your friends.

**BUILDING GROWTH TO POWER GOOD**

We are a People first company that lives by our core values to
- Do the right thing
- Create impact
- Respect small things
- ❤️ Care too much
- Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand

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