Director of Global Brand

5 months ago

Toronto, Canada G Adventures Full time

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role:
We’re a tight-knit group of creative, technical and strategic specialists who research, hypothesize, ideate, design, code, write, film, edit, execute, boost, and track and measure every piece of award-winning advertising, communications and brand collateral for the world’s greatest small-group adventure travel company. We work fast. We work hard. We serve a global brand that stubbornly refuses to stop growing. We do it all in-house, and we have a blast making it all happen.

G Adventures is seeking a Director of Global Marketing who is passionate, experienced, hard-working, and authentic. As the Director of Marketing you lead a high performing team of marketers responsible for how G Adventures and its portfolio of Travel Styles and destinations are positioned, perceived and brought to life in the global marketplace through targeted content, campaigns, go-to-market strategies and sales enablement across various channels including campaign management.

What You'll be Doing:
- Actively contribute to the Global Marketing Team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues, direct reports and managers alike- Lead a team of 2+ marketers and empower them to deliver strategic and executional excellence through positive support, guidance and inspiration- Lead the strategy and planning for multi-channel global and regional (larger-scale) campaigns and programs- Oversee and manage the positioning of the G Adventures portfolio of brands based on Travel Style, including National Geographic Journeys, Roamies and the Jane Goodall Collection. Guide and support team in developing content, campaigns and go-to-market strategies that support the global and regional goals and priorities of the business- Lead the marketing operations of the in-house brand & creative team, including brief writing, budget management, global marketing calendar, project execution and resource allocation- Take ownership of the global marketing calendar, working closely with the brand and creative, social, and regional teams- Provide ongoing commercial leadership, monitoring, reporting and recommendations to the marketing team in support of the global marketing strategy, and ensure execution of the same on a timely basis- Strategic marketing lead on global brochures- Communicate with external partners and other common collaborators- Lead go to market for all new tours and work closely with product colleagues in supporting developing, launching and reporting on new product- Uncover and identify innovative ways of bringing our trips to market, including new brand partnerships, Tourism Boards opportunities, and/or new products/trips to explore and pursue which resonate with our customer and which will continue to differentiate us from the competition- Lead and support any new partnership pitches, working alongside relevant team members including product, commercial, operations, legal, finance and technology teams- Understand and become an expert in our industry, our business, our culture and our customer, and use that knowledge to create effective, impactful, strategic, and share worthy work

Desired Skills & Experience:
- Bachelor’s degree in business, marketing or a related field- 10+ years of demonstrated experience in marketing leadership and/or product marketing on either the client or agency side, working within a collaborative, multidisciplinary team environment. Experience within a global company is an asset- 5+ years experience managing a team, with a proven record of motivating, inspiring, and getting the best out of his/her people- Knowledge of and experience in the adventure travel market is desirable- Hands-on experience in B2B and B2C marketing- A strong critical thinker who has the ability to turn high level strategies into concrete- plans and clear creative briefs that are grounded in consumer

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