AVP, Global Brand Marketing
1 week ago
Description
An inspirational leader by example, the AVP of Global Brand Marketing will combine outstanding strategic and creative brand marketing expertise and thought leadership with commercial competence, to provide Manulife with a competitive advantage across multiple communication channels for its portfolio of segments and products. Reporting to the Vice President, Global Digital Marketing & Brand, you will lead the Global Brand team and act as Chair of the Multi-Segment Global Brand Leadership Team.
Your role involves ongoing engagement with Manulife Global and Segment CMOs. It is also expected that you will provide leadership and direction for Manulife's Tier 1, 2 and 3 advertising agencies and work with internal stakeholders to elevate the creative product across all consumer and business touchpoints.
We are looking for a brand marketing veteran who has robust agency and client-side experience . You know how to work within a matrixed, global organization but also have a deep agency-side background. You have a) led accounts b) held important strategic roles and c) been part of the process of briefing and activating award-winning work. In short, you have led business, driven business, been a key driver of the strategic underpinning of the brands you have led and have a portfolio of campaigns and strategic work you are proud of.
Core Responsibilities:
Accelerate Manulife's Global Creative Excellence mandate and roadmap crafting more engaging and measurable connections between Manulife and its customers. Lead all aspects of the successful implementation of creative excellence across various operational drivers - culture, environment, people, process, stakeholder relations and technology. Assist and bring to life the development of Manulife's go-to-market marketing model and content strategy. Help to raise the quality and efficiency of Manulife's creative output across all marketing channels and with all partners. That includes influencing and reviewing all major Tier 1 work. Continually assess Manulife's advertising agencies to enhance the organization's return on marketing investment. Raise the quality and effectiveness of Manulife's creative output across all marketing channels and with all partners. Audit the landscape competitively for inspiration and conduct campaign breakdowns to identify key findings for use by Manulife. Collaborate with other leaders across the business to ensure the successful development, release, and launch of elite campaign work. Build positive relationships with senior leaders and key stakeholder groups across Manulife. With our Tier 1 and 2 agencies, help to prioritize quarterly work/successes/findings presentations to the wider executive management team to showcase work. Work with the Director, Global Brand Insights & Marketing Measurement to ensure insights are available and actioned on to inform future campaigns. Take ownership for the continuing to raise the quality and effectiveness of all creative work being delivered by tier 1,2 and 3 partner agencies.Skills and approaches:
Commercial fluency: Ability to link creativity to commercial outcomes and metrics. Creative fluency: Ability to give (and consolidate) concise articulate and actionable creative feedback to creative agencies. Leadership and community building: Ability to manage and enable collaboration across diverse teams consisting of cross-functional subject areas and spread over multiple geographies. Ability to forge a strong connection between the team and other departments. General management: Comfort with running a department P&L in a fast-paced corporate environment and juggling multiple initiatives with various teams (e.g. budgeting, organizing and prioritizing staff, resources and workload, especially around deadlines). Compelling communication skills: Exceptional interest in convincing others (internally and externally) of the value of their ideas and articulating the importance of the creative agenda. Proven advertising agency background: Evidence of partnership in forward thinking and award-winning creative ideas. Able to recognize and promote powerful and differentiated creative ideas, campaigns, platforms and assets for distribution across multiple channels and ecosystems (traditional, digital, social, B2B etc.). Forward thinking: Strong strategic skills with a deep knowledge of the digital landscape and social networks for professional purposes, including fluency in the possibilities of the media landscape in the near and mid-term future. Research knowledge: You are familiar with various research methodologies, including qualitative, quantitative and digital research tools. Outside-the-box thinking: Demonstrates ability and willingness to develop innovative, exciting solutions to business problems. Possesses a passion for challenging the status quo and finding new solutions. Connector and systems builder: Takes a collaborative approach to understanding organizational problems. Believes in a non-hierarchical culture of partnership, transparency, and teamwork to develop practical solutions to Manulife's biggest and most tenacious business challenges. Customer centricity: Is fascinated with how customers interact and derive value from Manulife's portfolio of products and services and has a hunger to improve those experiences. Ambition: Is self-motivated and possesses significant personal and professional drive to use strategy and strategic insight to drive creativity in its many forms across the Manulife agency roster.Qualifications and Background:
8-10 years (or more) with Tier 1 agencies showing proof of leadership on the accounts you were involved in. As part of your agency experience you worked with or led the strategic insights that led to business-building work. In addition to your agency experience, you have 8-10+ years on the client side. This career arc will have provided you with the business and strategic knowledge needed to thrive in a dynamic, global business with multiple stakeholders.What can we offer you?
A competitive salary and benefits packages. A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills. A focus on growing your career path with us. Flexible work policies and strong work-life balance. Professional development and leadership opportunities.Our commitment to you:
Values-first cultureWe lead with our Values every day and bring them to life together. Boundless opportunity
We create opportunities to learn and grow at every stage of your career. Continuous innovation
We invite you to help redefine the future of financial services. Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives. Championing Corporate Citizenship
We build a business that benefits all stakeholders and has a positive social and environmental impact.
#LI-hybrid
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Manulife is an Equal Opportunity Employer
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location
Toronto, OntarioSalary range is expected to be between
$123,400.00 CAD - $229,300.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
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