Email Marketing Specialist
1 month ago
**(Toronto, Canada)**
**OSF Digital** is a leading digital transformation firm with a global footprint in 30+ countries and over 2000 employees. Our passion is in helping businesses leverage commerce, marketing, sales, service, analytics, loyalty, and digital experience solutions. With rapidly growing, global expertise in enterprise connected commerce, OSF seamlessly guides brands throughout their entire digital transformation journey. Every day, we work with the largest and most well-known firms across the globe; and every day, we create meaningful customer experiences. We believe that when we unite as one team and pursue one shared vision, that we can revolutionize how our customers work. We are built on Six Core Values: 1) One team; 2) Results Anywhere; 3) Outperform; 4) OSF Excellence; 5) Driven By Change and; 6) OSF Strong.
**Responsibilities**:
- Propose and validate customer segmentation strategies to ensure that the appropriate audience selections, frequency of communication and other relevant strategic considerations are respected
- Establish nurture strategies, reward-disbursement workflows, and surprise-and-delight campaigns based on segmentations, while minimizing list decay/unsubscribes and increasing overall campaign performance
- Develop, design, customize, improve, and maintain landing pages using Unbounce
- Ensure best practices of data hygiene and integrity are applied to customer lists (e.g., accuracy, completeness and consistency) - including performing QA on customer lists
**Requirements**:
- Experience developing and maintaining landing pages using Unbounce
- Ability to interact with stakeholders and demonstrate both business and technical skills
- A customer advocate with excellent listening skills to fully understand customer requirements and pain points.
- Strong analytical skills and the ability to meet tight deadlines.
We are a rapidly growing team of diverse individuals passionate about performance, technology, and customer satisfaction. We are a work-from-anywhere company wherein most of our staff globally work remotely What matters to us is not *where* you work, it's *what* you deliver that matters to us OSF Digital places a key emphasis on work-life balance, employee satisfaction, and we strive to create a company culture that is innovative, and open while empowering individuals to contribute in ways that positively impact us all.
OSF Digital is proud to be an equal opportunity employer, where you can bring your whole self to work. Join an inclusive and passionate community of professionals who help bring about digital transformation for businesses around the world. At OSF Digital, we welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, national origin, age, marital status, or any other protected category in any of the jurisdictions in which we conduct business. The company will provide accommodations to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.
**Job Types**: Full-time, Permanent
**Salary**: $50,000.00-$58,000.00 per year
**Benefits**:
- Dental care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Toronto, ON: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Marketo: 3 years (required)
- Unbounce: 2 years (preferred)
Work Location: Hybrid remote in Toronto, ON
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