Svp Content, Media

3 weeks ago

Toronto, Canada St. Joseph Communications Full time

**SVP Content, SJC Media**

SJC is Canada’s most dynamic and fastest growing communication company, delivering comprehensive marketing solutions to global brands and incredible editorial experiences to our engaged audiences reaching 20 million Canadians each month. We create and distribute many forms of media today including web, print, video, social and events and own a portfolio of the most well-regarded editorial brands in the country. Our scale is reached across North America and includes 12 distinct brands, full production content and creative studios, advertising technology platforms, and print infrastructure to achieve our client’s ambitions. SJC has been a leading innovator and employer in Canada for 67 years.

Headquartered in Toronto, SJC operates from a full-scale campus that includes our media and content groups, bringing together talented individuals to create and inspire Canadians. Lead brands include Toronto Life, FASHION, Maclean’s, Today’s Parent, HELLO, Chatelaine, Châtelaine French, Canadian Business. SJC also owns and operates performative digital media sites including Facty, Heywise, The Getaway, The Habitat, and Critter Culture.

**ABOUT THE ROLE**

SJC is seeking a highly experienced Senior Vice President, Content to lead the SJC Media editorial brand portfolio across all platforms and markets. We’re looking for a visionary leader and brand evangelist who will be responsible for the editorial direction, brand strategy, audience development, operations, and all content and brand extensions. You will partner with colleagues in sales, marketing, finance, and other teams to develop and execute a robust business strategy that is aligned with editorial visions and brand values, and you will lead teams to conceptualize, execute, and deliver original, engaging, creative content that lives across platforms. Your direct reports will include media brand Editors-in-Chief, Head of Audience Development & Commerce, photography, and video leads.

You should have extensive experience managing editorial teams, brand strategy, and operations across digital, social, video, audio, events/experiences, as well as experience working collaboratively within a broad, multi-faceted organization. You should have a proven track record of building and leading teams and developing talent with diverse backgrounds. This role reports to SJC Media’s President and the position is based in Toronto, Canada.

**PRIMARY RESPONSIBILITIES**

**_ Editorial Brand Strategy & Growth_**
- Grow and guide the success of the SJC Media brand portfolio (as measured by brand reputation, audience engagement/growth, consumer and commercial profit, brand profitability, etc.)
- Establish a shared vision across our brands and set a multi-year roadmap for SJC Media’s content platforms to strengthen our brand’s value and overall media offering and value proposition
- Define and implement an editorial direction and strategy for the brands that are culturally relevant while meeting agreed upon KPIs (engagement, UVs, subscriptions, loyalty, etc.) and staying within agreed upon content and resource budgets.
- Ideate and conceptualize content and brand extensions that speak to a diverse and highly engaged audience and drives global audience growth.
- Understand the evolving global media landscape and ensure the brand is responding appropriately to meet changing consumer / client needs.

**_ Content Delivery_**
- Collaborate with departments such as marketing, sales, operations, and product, to integrate content strategies and optimize operational processes.
- Partner closely with sales leadership to develop commercial opportunities and long-term strategic programs.
- Work in tandem with SJC’s leadership team to ensure the highest quality journalism is executed across markets and platforms that meets SJC’s standards and expectations.

**_ Team Leadership & Management_**
- Develop and execute strategic plans for content offerings, aligning with the company's overall objectives and market trends. Provide vision and guidance to the teams to ensure the production of compelling content that meets audience needs.
- Lead a diverse group of over 75 highly skilled editors, creatives, audience experts, and managers.
- Directly manage senior team members and lead by example in inspiring, developing, motivating, and uniting the team across brands and business segments.
- Prioritize diversity and inclusivity in all people practices including hiring, management, employee development, performance management, career path development, and team morale/culture.
- Foster an environment of collaboration, resourcefulness, and constant learning to overcome challenges while simultaneously meeting business objectives.

**_ Business Development & Marketing_**
- Develop and manage the departmental budget, ensuring optimal allocation of resources. Monitor expenses, negotiate contracts, and maintain vendor relationships related to content creation.
- Stay c

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