Field Marketing Manager

3 weeks ago

Montréal, Canada Explorance Full time

Explorance is looking for a strategic Marketing Manager to join the Global Field Marketing team. This newly created team owns the revenue and demand generation responsibilities.

The Field Marketing Manager for North America leads the relationship with regional sales leaders and represents the “whole of marketing”, leading the strategy and execution of a coordinated mix of marketing programs to create and accelerate pipeline, increase brand awareness, and lead generation. This position reports to the Director, Global Field Marketing. This is a unique opportunity to join a new team within a rapidly growing marketing organization.

**What You Will Do**
- Build, influence and execute field marketing plans with an effective mix of marketing programs in support of business priorities across digital, events, strategic alliances, demand generation campaigns, and brand awareness.
- Act as a strategic business partner to sales leadership and single point-of-contact for all things marketing. Communicate and educate the sales team regarding new and planned marketing activities including corporate, regional, and local programs to drive engagement.
- Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
- Working with global marketing team:

- Deploy a mix of targeted events to acquire new leads, create and accelerate pipeline and retain customers.
- Integrate content and public relations to identify Subject Matter Experts from your assigned regions and topics relevant to North America.
- Work closely with the Director of Global Field Marketing to forecast, measure, analyze and report on impact of field marketing programs focusing on the following success metrics: inquiry/response rate, conversion metrics, database growth/health and pipeline acceleration impact.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, or related area.
- Minimum of 2-3 years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs. Experience in a B2B environment is an asset.
- A demonstrable understanding of marketing best practices and a proven track record of driving results.
- Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
- Highly organized with the ability to juggle competing demands, priorities, and resources.
- Thorough proofreading and copywriting skills.
- Strong attention to detail and keen focus on quality.
- Bilingual English and French

Department Marketing

Required Travel: Key events and meetings

Required Education: Bachelor's degree

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