Marketing Director
2 months ago
**Company Overview**
**Opportunity Overview**
As a Director Marketing, you will be a key member of the Canadian team. You will be responsible for identification of strategic priorities and some tactical execution to support IMCIVREE's current launch in POMC/PCSK1, LEPR deficiencies (PPL) and Bardet-Biedl syndrome (BBS), as well as future launches. In this role, you will report to the General Manager (GM) of Canada and be a thought partner to the GM, driving performance excellence and collaborating with sales, medical affairs, regulatory and legal/compliance.
**Responsibilities and Duties**
- Develop the Canadian Strategic Brand plan by defining the brand vision, key issues, critical success factors and tactical plan
- Lead the execution of the strategic brand plan with the ultimate goal of achieving sales and revenue objectives
- Drive cross functional alignment (including sales, market access, regulatory, legal/compliance, medical affairs) to ensure that other functional activities are appropriately prioritized to align with critical success factors
- Consistently monitor the strategic brand plan and make adjustments based on performance against established metrics
- In close partnership with the GM, develop and track demand and revenue forecast and budget for the brand
- Foster strong partnerships with the sales team to identify needs of the team and their customers and ensure pull-through of tactics and initiatives
- Provide input into the development of medical education, clinical studies, KOL and publication strategy
- Analyze qualitative and quantitative market data to generate a deeper understanding of customer needs, brand and disease issues, and market potential, including proactive identification of opportunities and gaps to refine strategies
- Build strong relationships with KOLs and key customers to identify customer needs and drive commercial development
- Lead promotional review of commercial
- Act as point of contact and collaboration with US and International sales and marketing teams to ensure sharing of learnings and best practices across the organization
**Qualifications and Skills**
- BA in business or related field and/or BSc preferred or equivalent combination of education and experience
- Strong track record of success across sales and marketing in the biotechnology, pharmaceutical industry with 10 years
- in the commercial environment with 8+ years in brand management and leading teams in Canada
- Experienced manager of professionals and functional teams
- Rare disease and launch experience required
- Bilingual abilities in French is a plus
- Ability to be think and executive strategically, while also balancing tactical requirements
- Self-motivated, resourceful and highly energetic individual with the ability to adapt and thrive in a fast-paced and dynamic environment
- High level of self-awareness and understanding of the importance of self-monitoring behaviour for continuous improvement
- Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-orientated mindset
- Demonstrated success working collaboratively and building sustainable and collaborative relationships with internal and external customers
- Ability to articulate and convey complex data and information concisely to internal and external stakeholders
- Excellent written and verbal communication skills
**More about Rhythm**
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare neuroendocrine diseases by rapidly advancing care and precision medicines that address the root cause. Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
At Rhythm our core values are:
- We are committed to advancing scientific understanding to improve patients' lives
- We are inspired to tackle tough challenges and have the courage to ask bold questions
- We are eager to learn and adapt
- We believe collaboration and ownership are foundational for our success
- We value the unique contribution each individual brings to furthering our mission
Headquartered in Boston, Rhythm is proud to have been named one of the Top Places to Work in Massachusetts.
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