Director, Marketing

Director, Marketing

Marketing & Communications | Location: Toronto

What We Do:

Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. That’s because arthritis robs six million Canadians of their mobility, mental and physical well-being, and in some cases, their livelihood. It is Canada’s most common chronic condition, and there is no cure.

Why Join Us:

A career with us is more than just a job. It’s an opportunity to use your talents to push back against the devastation of arthritis. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do. Our bold and ambitious strategic plan, Accelerating Impact, is propelling our work to create transformational change. We are united, transformative and impactful culture. Our people are essential to our efforts and we will empower you to be successful in your role. We are honoured to be a 2022-2024 (and 2019-2021) Canada’s Most Admired™ Corporate Cultures winner, and proud to be accredited under Imagine Canada’s Standards Program.

Our Marketing & Communications Team:

Our talented Marketing & Communications team is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. They showcase and increase awareness of our critical cause and the incredible work we do, tell impactful stories and ensure arthritis is positioned as a top 5 health concern.

Purpose of Role:

Reporting to and working closely with the Vice President, Marketing & Communications, and operating as an essential senior member of the nationwide Marketing & Communications team, the Director, Marketing is an enthusiastic and proactive champion of “the art of the possible”, building impactful campaigns one “can-do” step at a time. Owning the opportunity to make arthritis matter to every person in Canada is an energizing and exciting motivator for our Director, each and every day.

Responsible for working collaboratively with teams across Canada, the Director will embody a collaborative spirit of collective success and be a leader in a broad range of marketing activities that shepherd the brand and ensure the proactive creation and maximization of “brand moments”. These opportunities include leadership of event marketing and communications, media and stakeholder relations, and advertising to expand the engagement of all people in Canada with our organization and our cause. Leading talented direct reports in Public Relations and Media Relations as well as Design, the Director models positivity, professionalism and inspires confidence among colleagues at all levels of the organization.

Key Accountabilities:

• Create annual business plan for the marketing team.
• Develop and execute comprehensive and strategic and integrated marketing plans that achieve business objectives across multiple channels including paid, owned, and earned media.
• Leverage the organization's programs and events to proactively identify ways to maximize marketing moments, earned media and partnership opportunities and support sponsorship engagements to increase profile and awareness, engagement, fundraising and donor pipeline growth.
• Analyze data and insights to inform marketing strategies and optimize campaigns in real-time, working with digital colleagues in a “data-first” approach and driving all efforts against pre-determined KPIs.
• Oversee the development of branding and creative assets, working with internal teams and agencies to ensure on-brand, high-quality deliverables that achieve clear goals. Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.
• Develop relationships and collaborate closely with cross-functional partners including mission, advocacy, research, revenue development, and associated internal and external stakeholders.

Qualifications, Experience & Skills:

• Bachelor’s degree in marketing, media, public relations, communications, or a related discipline. MBA or other advanced degree.
• 10+ years in marketing, with at least 3 years in leadership in a comparable role.
• Proven track record of developing and executing successful integrated, omni-channel marketing campaigns.
• Experience building out media plans.
• Excellent understanding of brand strategy and positioning. Experience managing a team of brand marketing professionals.
• Excellent project management and expertise creating and ensuring the application of and adherence to a workback schedule.
• Strong media relations and issues management experience.
• Excellent analytical skills and experience using data to inform marketing decisions.
• Outstanding communication, presentation, and writing skills. Bilingual (English & French) language skills an asset.
• Experience with digital marketing tools and platforms.

Working Conditions:

This position is Designated. This means you will work at least 2 days a week from our Toronto office and the rest of the days remotely/from home. The exact days you are required to work from our office will be determined by your supervisor. This will include in-person meetings, events, retreats and other opportunities to connect and collaborate.

Some Highlights of What we Offer:

• Performance Rewards: Pay for performance incentive program.
• Health & Wellness: Extended healthcare benefits (including dental, vision, prescription drugs & disability coverage), choice of healthcare spending account and/or healthy living account, virtual 24/7 healthcare access & discounted fitness membership.
• Time-Away Programs: Vacation (at least 3 weeks), personal days, holiday closure & summer hours.
• Ways of Working: Working with us doesn't have to mean working in an office to have an impact. Our dedication to enabling you to flourish means that you can have choice and flexibility in where you work and live, subject to the needs of your role, the people you serve and our requirements. We have a hybrid working model, with home and office-based options available. We will always list a primary location which will be where you go for in-person teamwork.
• Retirement Planning: DCPP whereby you contribute 4% of earnings & we match this with 5%, and a convenient reduced-fees Group RRSP scheme.

Apply Now:

This job posting is for an existing vacancy. If you are interested in, and qualified for, this exciting opportunity, please submit a cover letter and resume to hr@arthritis.ca. We thank all applicants for their expression of interest, however only those selected for an interview will be contacted. At the end of the search process, all interviewed applicants will be informed of the outcome of their application.

Interested in a different role or know someone that would be a great fit for our team? We are creating an organization that is an exceptional place to work and volunteer. You are encouraged to visit our official careers site at www.arthritis.ca/careers where you can view all our current job opportunities across Canada, and learn more about why you should join our team to help extinguish arthritis for good