Communication and Content Specialist

2 months ago

Richmond, Canada WhiteWater West- Full time

Our people are at the heart of WhiteWater’s success and achievements. Why? Because the way each of us view the world, our mindset, directly impacts every interaction and experience we have, each relationship we build, and the goals and outcomes we achieve.

Just as our mindset shapes us as individuals, so too is our organizational culture - the collective mindset of the company. At WhiteWater, we: Trust, Co-create, Respect, Collaborate, and Engage. When we cultivate a forward-moving, highly collaborative and fully accountable and committed company mindset, we are: High achieving; results driven and knowledgeable; Enthusiastic, innovative problem solvers; Collaborative, supportive, and inclusive; and United, trustworthy, and trusted

**Position**: Communication and Content Specialist

**Department**: Marketing

**Location**: Richmond, BC, Canada

**Reports to**: Senior Manager, Marketing

**Purpose**:
The Marketing Communications and Content Specialist is responsible for helping to support the marketing team in the creation, production, and distribution of content for social media, brochures, reports, etc. They are on top of important ongoing activities, such as updating reports, collating project opening information, and writing topical and informative posts. They are an integral member of the team, who contributes to the overall accuracy, quality, and output of the marketing team. WhiteWater as a market leader has important relationships with industry associations and the marketing communications and content specialist helps us manage these, by developing a relationship through regular communication. This role is ideal for someone looking to take the next step in developing their content marketing experience and is perfect for a natural networker who is curious, keen to learn, and very organized.

**Essential Responsibilities**:
The Communications and Content Specialist is responsible for the following:
**Collateral Creation**:

- Contribute to topic ideation for posts, articles, and advertorials.
- Write, proofread, and update public relations and marketing materials and oversee their distribution.
- Write, edit, and update content for web site, including: press releases, project profiles, product pages, and other external communications; ability to create pages in CMS required.
- Conduct print and video interviews with stakeholders for use in materials.
- Ensure consistent brand tone/voice across all marketing collateral, as well as accuracy.

**Social Media**:

- Under the guidance of and with support from the Marketing team, develop and maintain social calendar.
- Help to maintain WhiteWater’s social media presence on LinkedIn, Instagram, and Facebook by researching content, writing engaging posts, and coordinating the development of accompanying photos and/or videos.
- Liaising with other WhiteWater offices on translations, details, etc. to support regional social media.
- Responsible for the creation and distribution of seasonal and campaign related newsletters, from writing stories, to gathering content and visuals to sending it out to our subscribers, with team input as needed.

**Market Research**:

- Competitive Intelligence
- Read industry publications, both print and digital, to stay up to date on what’s happening in the market.
- Research key markets for opportunities including data, lists, industry forums and events, key influencers and decision makers
- Stay up to date on project openings and details, maintaining information databases.
- Communicate with clients on images, videos, logos, and testimonials.

**Award Entries and Industry Memberships**:

- Work with team to coordinate the submission of award entries.
- Track all of our speaker opportunities and support/coordinate speaker submissions and events.

**Asset Management**:

- Ensure multimedia libraries are kept up to date with appropriate labels and tags.Manage brochure inventory and version control.

**Internal Communications**
- Support HR with internal communications including quarterly communication sessions, with writing, editing, and proofreading.
- Help keep Marketing intranet (SharePoint) homepage content fresh.

**Qualifications & Experience**
- 3-5 years of working experience in similar Marketing role.
- Post-secondary education in Marketing and/or Communications.
- Excellent verbal and written communication skills.
- Exceptional grammar, spelling, and accuracy; proofing attention to details.
- Highly organized, with the ability to independently manage schedules and meet deadlines.
- Working knowledge of WordPress.
- Video editing skills are a bonus.
- Must be legally eligible to work in Canada.

**Whitewater Competencies**:

- Accountability - We do what we say
- Collaboration - We work well together
- Customer Focus - We know and respond to our customers
- Communication - We listen to and understand each other
- Authenticity - We are honest and trust each other
- Resilience - We deal effectively with pressure, are p

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