Marketing Manager

2 weeks ago

Etobicoke, Canada Immigrate.ai Full time

PLEASE NOTE THAT THIS IS A FULL-TIME OFFICE ROLE BASED OUT OF OUR

OFFICE IN ETOBICOKE

**Job Description**:
We are seeking a highly motivated and results-driven Marketing Manager with a solid

background in marketing to join us. As the Marketing Manager, you will be responsible

for planning, executing, and optimizing marketing campaigns to generate leads and

extensive knowledge of marketing tools and strategies, coupled with exceptional

leadership and analytical skills.

**Responsibilities**:
Develop and implement comprehensive marketing strategies to generate leads

and promote our immigration services.

Plan and execute integrated marketing campaigns across multiple channels,

and traditional advertising.

Conduct market research and competitor analysis to identify market trends,

opportunities, and customer needs, and incorporate the findings into marketing

strategies.

Collaborate with internal teams to create compelling marketing collateral, such as

brochures, website content, landing pages, and promotional materials.

Utilize various marketing tools and platforms to monitor and analyze campaign

performance, identify areas for improvement, and optimize marketing efforts.

Manage the marketing budget, allocate resources effectively, and track expenses

to ensure cost-effective marketing campaigns.

Monitor and report on key performance indicators (KPIs) to assess the

effectiveness of marketing campaigns and provide regular updates to senior

management.

Stay up-to-date with industry trends, emerging marketing tools, and best

practices, and incorporate them into the marketing strategy.

Build and maintain relationships with key stakeholders, such as immigration

consultants, immigration lawyers, industry associations, and potential partners,

to enhance brand visibility and generate referral leads.

Collaborate with the sales team to align marketing efforts with sales objectives,

ensuring a seamless lead generation and conversion process.

**Requirements**:
Bachelor's degree in Marketing, Business Administration, or a related field.

Master's degree is a plus.

Proven experience (3+ years) as a Marketing Manager or similar role

Strong knowledge of marketing principles, tools, and techniques, including

marketing, and traditional advertising.

Demonstrated success in planning and executing marketing campaigns that drive

lead generation and conversion.

Proficiency in using marketing tools and platforms such as Google Analytics,

CRM software, marketing automation tools, social media management tools, and

content management systems.

Excellent analytical skills with the ability to interpret data, identify trends, and

make data-driven decisions.

Exceptional communication skills, both written and verbal, with the ability to

create compelling marketing content and effectively present ideas to internal and

external stakeholders.

Strong leadership qualities with the ability to lead a team, set clear objectives,

and drive results in a fast-paced, deadline-driven environment.

Highly motivated self-starter with a proactive and entrepreneurial mindset.

Knowledge of the immigration services industry, including an understanding of

immigration laws, processes, and customer pain points, is preferred.

Ability to adapt to changing market dynamics and embrace innovation in

marketing strategies.

Demonstrated ability to work collaboratively with cross-functional teams and

manage multiple projects simultaneously.

Whats In It For You:
A culture of innovation, empowerment, decision-making, and accountability

Comprehensive health and welfare benefits that serve the needs of you and your

family and foster a culture of wellness

Additional benefits and amenities, including paid time-off programs (vacation,

sick leave, and holidays)

Team Outings

Our office address is located:
185 The West Mall, Suite 905

Etobicoke, ON M9C 5L5

interviews will be contacted.

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