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Account Manager- Walmart Connect

7 months ago

Toronto, Canada The Mars Agency Full time

The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients-focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency's latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.

Retail media is one of the fastest growing media platforms. Walmart Connect is an advertising platform that intercepts shoppers along their path of discovery and purchase. Fueled by rich shopper data, Walmart Connect has been built to manage end-to-end strategy and execution of partner brand advertising at Walmart.

We help businesses cut through the digital clutter so they can better perform in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers at the critical time when they are ready to buy.

We own one of Canada’s largest pools of high-intent consumer data, which we use to fuel our innovative solutions, customize them, and maximize their performance. As a result, our leading industry experts continually push the boundaries of what we offer in an effort to drive the very best results for our clients.

Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers.

**Why do we need you?**

As the internal advocate for the client, the Account Manager will be comfortable challenging the campaign and creative services team to ensure they are delivering the best strategy to accomplish client goals; be able to support Account Leadership in the communication of media plans and campaign performance to clients; and be able to assess the quality of the campaign delivery. Communication skills and time management are key and at the forefront of this role.

Account Managers will work with Account Directors in a POD team to build and execute both POD and account growth plans.

**What will you do?**
- Manage client communication and reporting
- Current Campaigns
- Responsible for maintaining the day-to-day client relationship and communication
- Lead campaign meetings with clients (Walmart vendors & merchants, e-comm team):

- Prepare for calls by understanding performance stories from campaign managers
- Set agendas, keep meeting on track, communicate action plans and call notes.
- Manage client expectations on campaign timing, creative approval process, and performance of campaign tactics
- Responsible for the successful delivery of projects and campaigns
- Project manage the successful delivery of campaigns
- Kick off creative services process and troubleshoot delays or challenges
- Work with campaign managers to ensure campaigns are fully optimized
- Account and POD growth planning
- Coordinate and participate in strategic client business reviews
- Solve troubled account challenges by working with account teams (sales, ad ops, creative)
- Develop category plans and case studies to position top performing media plans per category
- Present proactive new ideas and category trends to client
- Optimize Walmart Connect processes and efficiency
- Identify opportunities to optimize sales, ad ops, and creative processes to ensure an efficient delivery of client campaigns
- Integrate with Walmart e-comm and merchant teams to coordinate process improvements and manage expectations

**What we're looking for?**
- College or University diploma in Marketing or equivalent
- 3 years’ experience in a similar role with increasing responsibility
- Experience in display advertising media planning, ad operations or sales is an asset
- Knowledge of Omniture, Google Analytics, and Comscore analytics platforms is an** **asset
- Advanced Microsoft Office skills, especially with MS Excel and Powerpoint
- Business writing and presentation development
- Client facing client management and meeting planning experience
- A positive attitude and strong initiative
- Ability to build and analyze report and make recommendations
- Ability to work well with others
- Organizational skills and attention to detail
- Ability to manage multiple tasks
- Bilingual will be a definite asset

**Why will you want to work with us?**
- Flexible time off starting the first year
- Flexible medical and dental benefits program
- An environment that encourages open communication
- Flexible work from home policy
- Opportunity to develop, to learn and grow in the organization
- Please note this is a role with Mars Philter, a division of The Mars Agency

The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or conditi