Social Media Planner Co-op/intern

3 weeks ago

Toronto, Canada Definity Full time

**Social Media Planner Co-op/Intern (Summer 2023)**:
Job ID : 6303
Category : Sales & Distribution
Brand : Definity
Regular/Temporary : Temporary
Fulltime/Parttime : Full Time
Location : Toronto, Canada

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Definity includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With strong roots that date back to 1871, we’ve grown to become a digital leader in the insurance industry. We’re proud to help our clients and communities adapt and thrive in a world of constant change.

Our promise to you: It’s better here. Why? Because we CARE, and we provide an employee experience that’s collaborative, ambitious, rewarding, and empowering.

Our ambition is to be one of Canada’s leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.

Definity offers a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Leader’s partner with their teams to find the right balance of on-site and remote work that best meets the needs of their teams, colleagues, brokers and customers, while ensuring collaboration, teamwork and accountability for goals.

**YOUR NEXT CO-OP PLACEMENT**

**Work term: Summer **(May 8, 2023 Start Date)

**Work term length**: 4-month

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

**What can you expect in this role?**

Reporting to the Manager of Content & Digital Marketing, the Social Media Planner will work closely with our Senior Specialist, Social Media. As the Planner, you will be instrumental in activating our social media strategy to engage with customers, brokers, and employees to help manage the reputation of our brand on social media. Your exceptional campaign and community management skills will delight and captivate our audiences from headline to CTA. Your passion for both the art and science of social media will be demonstrated as you execute a strategic plan, monitor engagement, and evaluate success through reporting and analytics. You will support our existing channels (Instagram, Twitter, and LinkedIn), as well as any initiatives to grow our online presence. This could include building our audience, engaging customers and brokers, helping to deliver exceptional online customer service, and providing an excellent overall brand experience

**What you’ll be doing**
- Bring the social media and online community management strategy to life, improving our current presence and helping to assess new channels
- Participate in planning the social content calendar for each channel, working with our content team, business units, and designers to create, adapt, optimize, and deliver content that educates and inspires our audience to take action
- Help all stakeholders follow our social media governance policy, ensuring we engage with our community and respond to comments in a timely, consistent, and appropriate way
- Set up, execute, monitor, and measure social media campaigns and budget spend, with a focus on testing and optimization
- Stay current on social media and digital content marketing best practices through industry research and learning opportunities, and provide insightful input into how we evolve our social media strategy and practice
- Serve as a brand advocate by ensuring our tone and the quality of our content meets corporate brand standards, and act as a consultant to fellow team members, business units, and brokers on brand and social media best practices
- Edit content for social media purposes from internal and external contributors
- Review available data/reports related to our social channels, and adapt to maximize future results

**What you bring**
- College Diploma or University Degree in Marketing, Communication, Public Relations, or related discipline
- 3-5 years of progressive, professional experience in developing and executing on social media strategies and community engagement tactics
- Marie Kondo-level organization and problem-solving skills
- Exceptional writing and communication skills
- Experience in developing and executing large-scale social media campaigns, leveraging paid and organic social media (Twitter, LinkedIn, and Facebook Ads)
- Proven ability to

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