B2b Marketing Manager

1 week ago

Sydney, Canada Gumtree Australia Full time

Permanent / Full Time
- Sydney, NSW
- Hybrid

**About the company**:
At Gumtree, Carsguide and Autotrader we are on a mission to create Australia’s leading multi-category classifieds marketplace, business and finance community forum, and editorial lifestyle network reaching more than 1 in 3 Australian adults every month. Sounds exciting doesn’t it?

As part of our growth journey, we are looking for a talented
**B2B Marketing Manager** who is an experienced Auto Marketer to help guide the strategic planning, delivery and execution of the Autotrader Group trade marketing strategy focused on new and used auto dealers in Australia.

**What you’ll you do**:

- Develop and deliver effective trade marketing strategies to position Autotrader Group (Gumtree Cars, CarsGuide and Autotrader) as a leading digital destination for new and used automotive dealers.
- Lead the refinement of the Autotrader Group go-to-market (GTM) strategy, value proposition, tone of voice and key messaging, with the support of the Motors leadership team and key stakeholders.
- Work closely with the Motors sales team to deliver client-led acquisition and retention strategies, industry insights, and product merchandising solutions that help solve real marketing and business challenges.
- Grow the overall number of automotive customers, with a particular focus on high value customers and larger automotive groups, and support relationship building activities to increase brand advocacy.
- Support trade operations with communication throughout the customer lifecycle, ranging from on-boarding, up-selling, customer reporting and customer invoicing.
- Deliver strategic thinking, research, and insights to build tailored proposals, industry updates, and proactive sales pitches across a range of auto clients, business objectives and budgets.
- Contribute to the sales pipeline through targeted brand and activation strategies including Sponsorships, Partnerships, Events, Advertising and PR, working in conjunction with the consumer marketing, advertising, and leadership teams to leverage all Motors opportunities.
- Identify strategic growth opportunities for new and existing clients that leverage our diverse portfolio of brands, extensive reach and growing digital ecosystem of top marketplace, editorial and forum assets.
- Stay up-to-date on automotive industry trends, competitor activity and market intelligence to help the business continually enhance our offering.

**What you’ll bring**:

- 5+ years working in marketing, automotive or media publishing
- Experience in automotive or marketplaces preferred
- Bachelor's degree in marketing, business, or a related field preferred
- Experience in GTM strategy, supporting sales and developing commercial partnerships strategies, including successful market pitching, with an understanding of what’s required to win client briefs/responses
- Experience in generating new insights through data analysis to inform strategic thinking and identify growth opportunities
- Ability to utilise storytelling to influence and persuade, with a capacity to productively negotiate and communicate effectively
- Excellent analytical, critical-thinking and problem-solving skills
- Commercially-minded with an in-depth understanding of the digital advertising, media and marketing industry

**Technical Skills**:
Previous experience with the following technologies will be looked upon favourably:

- Microsoft Office (specifically PowerPoint and Excel)
- Google Suite / Mail (desirable)
- Tableau (desirable)
- Nielsen/Roy Morgan/Ipsos (desirable)

**What we offer**:

- Meaningful work with diverse, highly skilled and passionate teams which give you the chance to make a difference in our customers’ lives.
- Competitive compensation package including an annual bonus.
- An additional day off for your birthday
- A healthy work-life balance, i.e. additional paid parental leave time, flexible working hours including a hybrid working environment.
- Excellent Benefits which include health insurance for you and your family

**Interested?**

Note: successful applicants need to have full working rights for Australia.

No agencies thanks, we’ve got this one covered

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