Community & Social Media Manager

2 weeks ago

Toronto, Canada Homebase Full time

**About Us**

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management." We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

**We're currently hiring in Toronto, CA.**

**Diversity, Equity, and Inclusion at Homebase**

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply

**You**
You're obsessively on top of what's trending and you understand the secret sauce for creating compelling, viral social content. You're also not afraid to push the boundaries and experiment to connect with the people you really want to reach. You're a master of channel strategy, analytics, and engagement. You're driven to grow (and delight) an audience with an approach that's equal parts strategic and creative. You know how to build and manage online communities, and utilize social to its
_FULL_ potential as a way to raise awareness, stand out, and build brand love.
- **The Job**
Reporting to the Senior Manager, PR & Communications, this role will own Homebase's social media channels and community-buildingcommunity building efforts and lead strategic programs that bring the Homebase brand to life. As an integral part of the brand and marketing team, you'll oversee the planning, creation, and implementation/distribution of video, social media, community building/management, and branded programs and events. And you'll identify and execute on new opportunities to build an engaged community of small business owners and managers who know and love Homebase
- For a sense of the kinds of projects you'll work on, check out our latest campaign: Grit & Greenlights, Small Business Stories with Matthew McConaughey

**Responsibilities**
- Leverage social media to build our following, and foster an engaged community
- Partner with brand, customers, creatives, and other stakeholders to support the development of big-idea brand programs
- Propose, develop, implement, test, and optimize social media and community-building strategies for Instagram, Facebook, YouTube, Twitter, LinkedIn, and TikTok
- Concept, create, test, and optimize brand-worthy social media and community-building content — including copy, video, and graphics — working with internal and external creatives to support and scale
- Manage day-to-day social media and project management/operations
- Engage with the community on social managing protocols and messaging, i.e., ensure we're responding swiftly and appropriately to comments, product inquiries, feedback, and other social interactions)
- Use social media as a listening tool to understand and respond to the needs of small business owners
- Work together with PR, Customer Success, and People Operations as needed to issue product updates, issues management communications, and other operational/corporate announcements via social.
- Report regularly on analytics, trends, and social sentiment, and conduct regular social media monitoring to inform these reports
- Stay on top of trending social, community-building, and audience engagement moments whose creative and cultural relevance could be leveraged for insightful, up-to-the-minute content
- Work with PR on identifying and cultivating strong customer relationships for storytelling around the needs and operations of Main Street small businesses

**Requirements**:

- 5+ years' experience in community-building and social media management
- Proven success in growing a brand's social media audience (B2C or SMB experience a plus)
- Repeatable success creating and editing video content for social media
- Exceptional social copywriting skills and the ability to develop creative, engaging, distilled, and original content
- Fierce attention to detail and an eagle eye for grammatical and spelling errors (you know the rules and when and how to break them)
- Experience with Sprout Social or similar CMS tools is an asset
- Proficient in use of Canva, Figma, and/or Adobe Creative Suite (Photoshop is a plus)
- Demonstrated ability to collaborate with multi

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