Social Media and Community Manager

2 weeks ago

Toronto, Canada Harlo Entertainment Full time

**Company Description**
Harlo Entertainment is a Toronto-based operator, management and private equity company, delivering value over 30 years of aggregate experience in both the hospitality and entertainment industry. With first-hand insights and perspectives, Harlo Entertainment defines best-in-class, luxury experience and is deeply committed to the highest level of guest satisfaction.

We are a people first culture. We strive to create great outcomes and to establish win-win partnerships through integrity, reliability, inclusivity, and great communication. Our greatest asset is our people, as they are the powerhouse behind our outcomes.

We challenge the status quo. We are disruptors. We are bold in what we do. We are brave, think big and move swiftly. We don't just acknowledge change, we initiate and embrace it.

We always bring our best. We hold ourselves accountable for over-delivering on a consistent basis. We take responsibility for the outcome of our work. Done is better than perfect.

We find a way to make it possible. We are in the business of storytelling and remarkable experiences to create moments that matter. We ooze passion and pride in everything we do. We are relentless, driven and proud. We dig deep, we get our hands dirty. There is no challenge is too big or too small for our team.

We are seeking a creative and experienced Social Media and Community Manager to oversee the social media for our portfolio. In this role, you will be responsible for developing and executing social media strategies, creating engaging content, fostering community engagement, and monitoring performance metrics to optimize campaign effectiveness.

**What You’ll Do**
- Develop comprehensive social media strategies aligned with business objectives, target audience demographics, and industry trends.
- Collaborate with leaders to define key performance indicators (KPIs) and establish goals for social media campaigns.
- Conduct competitor research and industry analysis to identify opportunities for differentiation and growth.
- Create high-quality, compelling content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Develop content calendars and schedules to ensure consistent posting and timely response to trending topics and events.
- Produce a variety of content formats, including text posts, images, videos, infographics, and interactive polls or quizzes.
- Monitor social media channels for mentions, comments, and messages, and respond promptly to inquiries, feedback, and complaints.
- Foster meaningful interactions with followers by initiating conversations, answering questions, and soliciting user-generated content.
- Cultivate brand advocacy and loyalty by building relationships with influencers, brand ambassadors, and community stakeholders.
- Track and analyze key performance metrics, including engagement rates, reach, impressions, click-through rates (CTR), and conversion rates.
- Prepare regular reports and performance dashboards to communicate campaign results, insights, and recommendations to clients.
- Use data-driven insights to iterate and optimize social media strategies, content tactics, and audience targeting.

**Qualifications** What You’ll Need**
- Degree in marketing, communications, journalism, or related field.
- Proven experience in social media management, preferably in an agency or client-facing environment.
- Strong understanding of social media platforms, algorithms, and best practices for content creation, distribution, and engagement.
- Excellent written and verbal communication skills, with the ability to craft compelling copy and adapt messaging for different audiences and platforms.
- Creative thinker with a passion for storytelling, visual aesthetics, and digital marketing trends.
- Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Ability to multitask, prioritize workload, and meet deadlines in a fast-paced, dynamic environment.
- Strong interpersonal skills and ability to collaborate effectively with our portfolio teams, cross-functional departments, and stakeholders.

**Additional Information** What We Offer**
- Competitive compensation, including comprehensive benefits, spending account and professional development program.
- Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
- Dynamic and fun office culture with colleagues who share the same core values.
- Exclusive perks from our portfolio companies, including restaurants and fitness studios.
- Unlimited vacation policy.

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