Marketing Associate, Events

2 months ago

Toronto, Canada Yamaha Motor Canada Full time

**Summary of Responsibilities**

Lead Yamaha’s efforts related to participation in national, consumer and trade shows, as well as providing support for dealer meetings and conferences. Assist dealers with regional and/or local events as required. Oversee the marketing demo fleet. Liaise with Yamaha’s corporate partners, seeking out new opportunities to build the brands together. Demonstrate and embody The Yamaha Way in all daily activities.

**Key Duties & Responsibilities**
- Lead all corporate events (consumer shows, conferences, demo rides etc.) Manage contracts, schedules, transportation and logistics. Work closely with external vendors. Collaborate with Product Marketing team to coordinate display units, marketing materials and communications related to show participation. Train and supervise summer events co-op student as/when required.
- Oversee marketing fleet, performing audits, maintaining calendars, ensuring routine maintenance and preparation for sale.
- Create and maintain budget related to Yamaha’s annual national corporate events participation, ensuring timely processing of invoices.
- Maintain corporate event schedule, updating Yamaha’s corporate website events listing accordingly and providing post-show reports to the business.
- Oversee corporate partnerships (i.e., Toyota & Yamaha Music) and cross-promotional opportunities. Review and share recommendations. Assist in drafting letters of agreements and ensuring all important aspects of these agreements are performed as negotiated. Initiate new opportunities, proof promotional materials, coordinate giveaways and maintain accurate records of all transactions.

**Education Requirements and/or Experience Requirements**
- **Degree/Diploma**:Post-Secondary
- **Program of Study**:Events, marketing, communications or related
- **Years of Experience**:3-5+ years
- **Type of Experience**:Motorsports and/or marine

**Skills & Abilities**
- A comprehensive understanding of the motorsports/marine industry and customer.
- Possession of motorcycle, marine, snowmobile and ATV off-road licence(s) and/or skills required; training considered an asset.
- Outstanding time management, organization, communication and problem-solving skills.
- Ability to multi-task and work independently with a high degree of initiative.
- Excellent in MS Office.
- Strong interpersonal skills.
- Required to move or position materials up to 30kg weight.
- Ability to work overtime on evenings and weekend.
- Bilingualism in French/English strongly preferred

**Travel and Overtime Requirements**
- Travel within Ontario and nationally required to support various activities.
- Overtime required to support conferences, launches and shows.

Title: Marketing Associate, Events & Partnerships

Status: Full Time

Department: Marketing & Brand Development

Reports to: Team Lead, Product Marketing

Location: Toronto

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