Event Marketing Specialist

4 weeks ago

Toronto, Ontario, Canada Canada Inc. (Platinum Events) Full time

About the Role:

Canada Inc. (Platinum Events) is seeking a highly skilled Event Marketing Specialist to join our team. As an Event Marketing Specialist, you will be responsible for developing and implementing event marketing strategies to promote our events and increase attendance.

Key Responsibilities:

  • Develop and implement event marketing strategies to promote events and increase attendance
  • Evaluate communication strategies and programs to ensure effectiveness
  • Implement communication strategies and programs to engage target audiences
  • Oversee the preparation of public written materials, including event programs and promotional materials
  • Prepare bibliographies, indexes, reading lists, guides, and other finding aids to support event planning
  • Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
  • Publicize activities, workshops, meetings, and other events for fundraising or information purposes
  • Supervise staff and train them on event marketing strategies and tactics
  • Act as a spokesperson for the organization and respond to written and oral inquiries
  • Conduct public opinion and attitude surveys to inform event marketing strategies
  • Design, conduct, and analyze quantitative and qualitative research projects to evaluate event effectiveness
  • Conduct online marketing, E-commerce, and Website promotions to reach target audiences
  • Solicit event donors and review bids and negotiate costs
  • Research and design special events programs to engage target audiences
  • Prepare, present, and manage budgets for events
  • Plan for required documentation and pre- and post-distribution of documentation (itineraries, evaluations, etc.)
  • Plan for traffic and crowd control and security
  • Plan for translation and interpretation services
  • Plan schedules, goals, and objectives for events
  • Implement registration systems and develop policies and procedures
  • Develop risk management plans and financial procedures
  • Confirm and coordinate speakers and arrange for shipping, receiving, and storage
  • Plan for VIP arrangements and manage event logistics
  • Coordinate media services and coordinate and monitor conference and meeting activities
  • Recruit, hire, and supervise staff and/or volunteers and identify human resources requirements
  • Plan and oversee Webinars and assist in preparing financial reports
  • Administer revenues and expenditures

Requirements:

  • Secondary (high) school graduation certificate
  • 1 year to less than 2 years of experience in event marketing or a related field
  • Willingness to relocate and relocate costs covered by employer

Work Setting:

  • Museum
  • Associations and non-profit organizations

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