B2b Digital Marketing Manager

3 weeks ago

Toronto, Canada Dignity Health Global Education Full time

**Overview**

Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and universities in the world, including Duke CE, ASU’s Thunderbird School of Global Management, the Pepperdine Graziadio Business School, UofA’s Eller Executive Education, and more.

**Role Summary**

**Key Responsibilities**
- Devising strategies to utilize paid media to deliver high intent leads to drive ROI
- Manage the implementation and optimization of DHGE’s paid channels including (but not limited to): Google ads, Facebook / Instagram ads, Linkedin ads, and/or Microsoft ads (Bing) as well as testing new platforms that could drive ROAS and campaign ROI
- Manage all digital campaigns (search/SEO, display, social, etc.) across all multiple platforms for a variety of educational programs with different branding, positioning, targeted audiences, and price points
- Create engaging ad copy and provide creative direction on imagery with the design lead that resonates with targeted audiences to raise awareness and generate qualified leads
- Making sure all campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
- Implement tracking across all platforms and campaigns to ensure attribution is set up for accurate reporting
- Create and deliver timely and accurate campaign reporting through the use of various platforms such as: Google sheets, Salescloud (Salesforce CRM/Marketing Cloud), Google Analytics (GA4)
- Communicate effectively and lead the presentation of campaign results and actions taken to achieve the intended outcomes
- Responsible for ensuring effective budgetary allocation across digital channels
- Evaluate customer research, industry trends, market conditions, and competitor data
- Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing
- Collaborate with colleagues from across the organization, including the marketing, sales, and product teams

**Requirements**:
**Knowledge/Skills**
- Understanding paid media best practices across various platforms
- Understanding of digital tracking, attribution, and how to measure performance against targets
- Strong technical and data analysis skills with the ability to convert insights into actionable items
- Be self-motivated and show an ability to work autonomously as and when required
- Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
- Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse

**Experience**
- Minimum of 4-5 years experience in B2B Paid Media positions
- Proven experience in planning, executing, and optimizing B2B digital marketing campaigns across different platforms: Search/SEO, Google Ad words (Tag Manager), Linkedin, Facebook
- Proven working experience running successful B2B ad campaigns for awareness, lead generation, and conversion
- Managing budgets effectively to deliver on business results
- Demonstrating ROI and working towards weekly and monthly targets
- Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization
- Experience in working with Salescloud CRM/Marketing Cloud is preferred

**Qualifications/Education**
- Bachelor’s degree in Business Management, Marketing (or equivalent)

Working Conditions
The above statements outline the nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know.

  • B2b Digital Marketing Manager

    1 month ago

    Toronto, Canada Dignity Health Global Education Full time

    **Overview** Dignity Health Global Education (DHGE) is a workforce development platform that enables healthcare systems and organizations to upskill and retain top talents. Dedicated to providing the best client experience, we develop custom online and hybrid programs and workforce development solutions that improves and positively impacts talent retention...

  • B2B Marketing Analyst

    3 days ago

    Toronto, ON, Canada Secure Digital Markets Full time

    Job Description: Job information B2B Marketing Analyst from the Company Secure Digital Markets , this latest B2B Marketing Analyst job vacancy is located in the city Toronto, ON located in the country Canada . This latest job opening is open to job seekers who have the latest education / graduate Bachelor Degree . Job Vacancies in this ...

  • B2B Marketing Analyst

    5 days ago

    Toronto, Ontario, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • B2B Marketing Analyst

    5 days ago

    Toronto, Canada Secure Digital Markets Full time

    Salary: At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry! Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our...

  • Manager, Digital Marketing

    1 month ago

    Toronto, Canada Build with Assembly Full time

    The Position We are looking for a seasoned marketing leader with an entrepreneurial and growth mindset to lead our marketing efforts, drive predictable and profitable revenue opportunities and develop partnerships within the enterprise segment. Working alongside our VP of Growth, you will be responsible for elevating our marketing strategy and...

  • Manager, Digital Marketing

    1 month ago

    Toronto, Canada Assembly Inc. Full time

    Salary: **About Build With Assembly** We're an organization driven to give people time back in their day. We do this by solving challenges people experience in their lives that can be made easier with technology. We're Assembly, we help visionary leaders build platforms customers rely on and businesses thrive on. We're a high-performing entrepreneurial...

  • Digital Marketing Specialist

    1 month ago

    Toronto, Canada Konverge Digital Solutions Full time

    Digital Marketing Specialist - Field Eagle Field Eagle is a cutting-edge B2B SaaS solution offering tablet-based inspection software designed for highly specialized industries including oil & gas, mining, construction, and more. As part of the Konverge group of companies, Field Eagle stands out for its niche market focus and commitment to enhancing...

  • Marketing Manager, B2B Information Display

    1 month ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the B2B Information Display (ID) Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display and Commercial TV brand awareness in Canada while supporting the division’s short and long-term business objectives. PRINCIPAL...

  • Marketing Manager, B2B Information Display

    4 weeks ago

    Toronto, Canada LG Electronics Canada Full time

    As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting the division’s short and long-term business objectives. PRINCIPAL...

  • Marketing Manager, B2B Information Display

    3 weeks ago

    Old Toronto, Canada Human Resources Full time

    Marketing Manager, B2B Information Display & IT Tuesday, November 28, 2023 As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while...

  • Marketing Manager, B2B Information Display

    1 month ago

    Toronto, ON, Canada Human Resources Full time

    Marketing Manager, B2B Information Display & IT Tuesday, November 28, 2023 As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting...

  • Marketing Manager, B2B Information Display

    1 month ago

    Old Toronto, Canada Human Resources Full time

    Marketing Manager, B2B Information Display & IT Tuesday, November 28, 2023 As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting...

  • Marketing Manager, B2B Information Display

    1 month ago

    Old Toronto, Canada Human Resources Full time

    Marketing Manager, B2B Information Display & IT Tuesday, November 28, 2023 As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting...

  • Marketing Manager, B2B Information Display

    1 month ago

    Old Toronto, Canada Human Resources Full time

    Marketing Manager, B2B Information Display & IT Tuesday, November 28, 2023 As an industry expert, the B2B ID & IT Marketing Manager is responsible for developing and implementing the division’s marketing strategy in order to further enhance LG B2B Information Display, Commercial TV, Laptop, Monitor and Projector brand awareness in Canada while supporting...

  • Digital Marketing Producer/Intern

    1 month ago

    Toronto, ON, Canada Acosta Sales & Marketing Full time

    Event Producer, B2B Event Producer, B2B Mosaic is a leading North American Integrated Agency, specializing in Experiential, Retail & Digital Marketing. At Mosaic, we are never satisfied with the status quo and are in constant search for new ideas and new ways to help our clients build their brands, amidst the evolving dynamics of empowered consumers,...

  • Digital Marketing Account Manager

    4 weeks ago

    Toronto, Canada Consultus Digital Inc Full time

    **Job Title: Digital Marketing Account Manager** Location: Toronto, Canada - Hybrid **Watch this video **on what it's like to work at Consultus Digital! **About Us**: **The Opportunity**: We are seeking a proactive Digital Marketing Manager to join our team. This position is suited for a strategic thinker passionate about crafting and managing marketing...

  • Manager, Digital Growth Marketing

    5 days ago

    Toronto, Ontario, Canada CENTRIC SOFTWARE INC Full time

    Job Title: Manager, Global Digital GrowthLocation: Remote either Canada (Toronto/Montreal) or United StatesType: Independent ContractorPosition Overview:You are a forward-thinking hands-on B2B marketing professional with a passion for digital innovation, demand generation, and a proven track record in orchestrating digital transformation initiatives....

  • Lead, B2B Marketing

    4 weeks ago

    Greater Toronto Area, Canada Dignity Health Global Education Full time

    Role: Lead, B2B Marketing Reporting to: SVP, Marketing Location: Toronto Role Type:Full time/Permanent (Remote/Hybrid) **Overview** Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop...

  • Digital Marketing Lead

    4 days ago

    Toronto, Canada Magnus Healthcare Solutions Full time

    **Work From Home With One of Canada’s Most Successful Healthcare Recruitment Companies**: Magnus HR Solutions is an extremely successful and growing healthcare recruitment company based in Canada. We are seeking a Digital Marketing Lead to join our team and lead a team of two other digital marketing assistants. This is a great opportunity to work with a...

  • SVP Marketing

    1 month ago

    Toronto, Canada Triton Digital Full time

    Position at Triton Digital Canada Inc. Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, is seeking a Senior Vice President of Marketing to join its senior leadership team. You will be a key member of Triton’s management team, responsible for shaping and executing the company’s...