Account Executive

1 month ago

Burnaby, Canada Breadstack Technologies Inc. Full time

**About Breadstack Solutions**:
At Breadstack Solutions, we are leading innovation in the retail cannabis dispensary market. Our mission is to empower dispensaries to optimize operations and enhance customer experiences, ensuring competitiveness in a rapidly evolving industry. Upgrade your dispensary with our complete eCommerce platform, gaining full control over your brand, data, and customer interactions. Additionally, grow your sales and visibility with our modern, SEO-optimized dispensary website that helps you outrank competitors and attract more visitors with high-ranking product pages on Google. As a rapidly growing company, we are committed to redefining industry standards and transforming customer engagement with our visionary solutions.

As an **Account Executive** (Lead Generation Specialist) at Breadstack, you will be at the forefront of driving our sales growth by identifying and cultivating potential business opportunities. Your primary responsibility will be to generate high-quality leads through strategic research, targeted outreach, and effective communication. You will play a crucial role in expanding our client base and ensuring the continuous flow of potential customers into the sales pipeline. Reporting directly to the Head of Sales, you will work in collaboration with the marketing team. This role is crucial to our success and offers a great opportunity to contribute to a rapidly expanding SaaS company.

**Responsibilities**:
**Lead Generation and Prospecting**:

- Conduct thorough market research to identify potential leads and industries aligned with our target customer profiles.
- Utilize online platforms, databases, and tools to gather contact information of key decision-makers.
- Enhance sales growth by incorporating a substantial amount of individualized prospecting effort.
- Craft tailored messaging that emphasizes our products/services value propositions and addresses each prospect's unique needs.
- Build and manage a database of potential leads, documenting interactions, responses, and progress.

**Sales Cycle Management**:

- Own the entire sales process: from cold calls, administrative tasks, and lead qualification, to closing deals and exceeding sales quotas.
- Engage in proactive follow-ups to nurture relationships and advance leads through the sales funnel.
- Collaborate closely with sales and marketing teams to align lead generation with overall business objectives.
- Follow up consistently to ensure prospects' needs are addressed during the sales cycle.
- Overcome objections, negotiate effectively, and collaborate with product specialists for qualified software demonstrations.

**Team Collaboration and Communication**:

- Work in tandem with the Marketing team to convert leads into customers.
- Participate in regular sales meetings with Marketing, Technical Solution, and Customer Success, sharing insights, updates, and contributing to the lead generation strategy refinement.
- Collaborate with the sales and marketing teams to stay informed about industry trends, market shifts, and the competitive landscape, adapting tactics as necessary.

**Performance Metrics and CRM Management**:

- Meet and surpass monthly and quarterly lead generation targets, fueling the growth of the sales pipeline.
- Maintain accurate communications and client records within the CRM.
- Provide timely updates, address inquiries, and handle any client concerns promptly.

**Professionalism and Product Expertise**:

- Represent Breadstack with the utmost advocacy and professionalism throughout every stage of the sales process.
- Become adept at presenting and demonstrating the value of our products and services to potential clients.
- Has the hustle mentality: We operate at a rapid pace, and we need someone who thrives in that environment. Experience in startups or fast-paced teams is a must.
- Outbound Pro: You'll be generating your own pipeline through outbound efforts - think cold calling, door knocking, and more. But don't worry, we also provide inbound leads for those easy wins.
- Strong Communicator: Your communication skills are key. Whether it's crafting compelling messages or engaging in conversations, you know how to get your point across effectively.
- Ready to Dive In? If you're energized by fast decision-making and ready to contribute to a dynamic team, we want to hear from you. Join us in this exciting journey of growth and opportunity.
- Understanding of eCommerce best practices, with experience in SEO and Digital Marketing.
- Demonstrated understanding of retail cannabis dispensaries, including industry-specific knowledge and practices is a plus.

**Qualifications**:

- Has 3 to 5 years of solid sales experience (BDR, SDR, AE), preferably in a disruptive sales environment.
- Boasts a proven track record in lead generation or sales, emphasizing generating high-quality leads in a B2B context.
- Demonstrates experience nurturing B2B accounts and a familiarity with CRM software and lead m

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