Content Marketing Lead

5 months ago

Toronto, Canada Alexa Translations Full time

**_IMPORTANT: _**_When applying, please include a link or attachment of your portfolio and/or writing samples._

**About Alexa Translations**:
Alexa Translations breaks language barriers by providing A.I.powered translations for the world’s most prestigious legal, financial, and government institutions. Trained in Canadian French and hosted on Canadian servers, the Alexa Translations A.I. platform empowers translation teams and delivers complex, industry-specific results with unmatched quality and speed. And with two decades of award-winning service from our very own professional team of linguistic experts, you can trust that your business will be in good hands.

Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and bring the pace and agility that a growing tech startup requires, then we want to hear from you

**About You**:
You are a talented content marketing leader with experience writing for the Legal, Financial, Government, and/or Technology industry. You are keenly able to translate complex concepts into compelling stories that speak to the issues that matter most to our audience and you have a track record of engaging with said audience across multiple platforms and channels, including digital, social, mobile, print, and broadcast.

The role requires someone who has a fanatical attention to detail and can conduct thorough industry research, presenting creative briefs, keyword strategies, and more. So, if you can execute like a journalist, think like a product marketer and write like a storyteller, then this is the role for you

**What You'll Do And How You'll Make An Impact**:

- Produce creative briefs and drive well-researched thought leadership pieces in the form of website copy, blogs, e-books, infographics, social media content, white papers, case studies and more, to attract and engage key target segments.
- Develop a content strategy that resonates across all stages of the customer journey, to help achieve business targets.
- Review/edit the work of others to ensure content is accurate in grammar, messaging, style, and tone of voice, and optimized for search and user experience (UX). Manage all review cycles as needed.
- Craft product-related content by collaborating with design, product marketing, tech, and operations teams.
- Develop an editorial calendar and ensure deadlines and quality are always met via solid project management and personal drive for success.
- Use content to align with SEO tools and best practices. This includes activities such as keyword research and implementing link-building campaigns.
- Establish and regularly analyze key metrics to assess and report on effectiveness.
- Creation, execution, analysis and reporting of our social media and community engagement strategies.

**What You’ll Need**:

- Impeccable English, with preference for those that are fully bilingual in English, French and/or Spanish.
- 5+ years of content marketing experience in B2B SaaS or tech-related field.
- Proven writing and communication skills showcasing that you can write on-demand with an appropriate tone.
- Entrepreneurial no-nonsense mindset with a passion for growth
- Exceptional project management and organizational skills.
- A portfolio of original work that demonstrates your content marketing expertise.
- Ability to prioritize multiple projects and deliver under aggressive deadlines.

**Technical Skills**:

- SEO/SEM Certifications (Hubspot, SEMrush, Ahrefs, MOZ, etc.)
- CMS platforms like Wordpress
- Google Workplace Suite, MS Office Suite
- Social Media/Channel Certifications (Linkedin, Facebook)
- Project Management Tools (Clickup, Asana, Trello)
- Analytics dashboards (Google Analytics, Data Studio, etc.)

**Benefits and Perks**:

- Opportunities for personal and professional growth via work experience and in-house learning.
- Inspiring company culture and opportunity to learn from experienced entrepreneurs.
- Tackle unique challenges and face the unknown often, supported by an amazing team who really wants you to succeed.
- Equipment you need to thrive in your role.

KLkOw5SM6t

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